TikTok is an online media platform where you can upload videos and share them. Tiktok is gaining a lot of popularity over the years and is a source of earning for many Tiktok influencers.
Youtube and Tik Tok are becoming increasingly popular; they are gaining a lot of engagement. These social media platforms are a significant ground for businesses to increase their visibility through video marketing. Video marketing helps to promote business brands with short clips and video ads.
Digital marketing is online marketing that advertises business and products through digital channels. About 3.9 billion people use the internet daily, making digital marketing essential to reaching the world. Research shows that 81% of companies use social media marketing, 69% use email marketing (69%), 44 % use Search Engine Optimization (SEO), and 17% use Pay Per Click (PPC)for product promotion.
With digitalization, it is easy for businesses to generate thousands of potential customers. Digital marketing is still a new form of marketing in Bhutan. The increasing number of internet users in Thimphu allows digital marketers to improve their marketing strategies.
Facebook is the reigning champion among all the social media platforms, with 2.38 billion users and has the highest number of active users.