Digital marketing is online marketing that advertises business and products through digital channels. About 3.9 billion people use the internet daily, making digital marketing essential to reaching the world. Research shows that 81% of companies use social media marketing, 69% use email marketing (69%), 44 % use Search Engine Optimization (SEO), and 17% use Pay Per Click (PPC)for product promotion.
With digitalization, it is easy for businesses to generate thousands of potential customers. Digital marketing is still a new form of marketing in Bhutan. The increasing number of internet users in Thimphu allows digital marketers to improve their marketing strategies.