Social media marketing uses social media platforms to increase website traffic and marketing. Social media marketing is about sharing business content on social media. As of January 2020, Facebook is the leading social media platform used for digital marketing. Other mainstream social media includes Instagram, LinkedIn, Twitter, Pinterest, and Tiktok. Social media has become so influential and has put businesses on the map.
Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.