Most people would have heard about digital marketing. They might have some idea about it but most people lack the basic knowledge about digital marketing and how it works. The high-level meaning of digital marketing refers to advertising products and services through a digital medium such as search engines, websites, social media, email, and other mobile apps.
With digitalization, it is easy for businesses to generate thousands of potential customers. Digital marketing is still a new form of marketing in Bhutan. The increasing number of internet users in Thimphu allows digital marketers to improve their marketing strategies.
Bhutan has come a long way without the internet in the late '90s. At present, the country has changed and developed to cope with innovative technologies, that is good news.
PPC (Pay Per Click) is a model of internet marketing. Businesses pay fees to Search Engines sites each time a visitor clicks on their ads instead of free organic visitors. Companies bid for keywords and placements on top of search engine results.
Social media marketing uses social media platforms to increase website traffic and marketing. Social media marketing is about sharing business content on social media. As of January 2020, Facebook is the leading social media platform used for digital marketing. Other mainstream social media includes Instagram, LinkedIn, Twitter, Pinterest, and Tiktok. Social media has become so influential and has put businesses on the map.
Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.
Email marketing generates $38 for every $1 spent. It is an incredible 3,800% ROI (Return of Investment) that makes email marketing the inexpensive means of digital marketing strategy. It incorporates sending business proposals, commercial advertisements, and newsletters. It is important not to abuse email advertising without the correct strategies or else the emails will be spammed!
Technical SEO checks how search engine spiders crawl (internet bot that stores information from search engine to index) your site index and any other SEO work apart from its content. It essentially means improving the technical part of its website to increase the rank in search engines.
Digital marketing promotes and sells goods and services by using online marketing techniques such as Social Media Marketing, Search Engine Marketing, and Email Marketing.
Email Marketing is the top priority for business promotions. It is an effective way to expand business, increase sales, and generate income. Over 3.9 billions people use email; 50% of the world’s population. It is the best promotional tool for businesses to reach the world. People often wonder why their Email marketing is not helping them to achieve their desired goals. So, I present you the 8 reasons why Email Marketing fails
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