Digital marketing gives a chance to many innovative people. People can explore their creativity in various fields like writing, designing, video production, blogging, and audio production.
SEO stands for search engine optimization, which is the process of generating organic or un-paid traffic to your site with the help of search engine results.
Digital marketing is known as online marketing. It means people are engaged in activities through online media channels. The key roles of digital marketing is to get concentration from viewers, get noticed, get leads and make that leads into customers.
Digital marketing refers to doing business through online media with different devices such as a computer, mobile phone, laptops, or Internet of Things (IoT).
Most people would have heard about digital marketing. They might have some idea about it but most people lack the basic knowledge about digital marketing and how it works. The high-level meaning of digital marketing refers to advertising products and services through a digital medium such as search engines, websites, social media, email, and other mobile apps.
With digitalization, it is easy for businesses to generate thousands of potential customers. Digital marketing is still a new form of marketing in Bhutan. The increasing number of internet users in Thimphu allows digital marketers to improve their marketing strategies.
Bhutan has come a long way without the internet in the late '90s. At present, the country has changed and developed to cope with innovative technologies, that is good news.
PPC (Pay Per Click) is a model of internet marketing. Businesses pay fees to Search Engines sites each time a visitor clicks on their ads instead of free organic visitors. Companies bid for keywords and placements on top of search engine results.
Social media marketing uses social media platforms to increase website traffic and marketing. Social media marketing is about sharing business content on social media. As of January 2020, Facebook is the leading social media platform used for digital marketing. Other mainstream social media includes Instagram, LinkedIn, Twitter, Pinterest, and Tiktok. Social media has become so influential and has put businesses on the map.
Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.