Most people would have heard about digital marketing. They might have some idea about it but most people lack the basic knowledge about digital marketing and how it works. The high-level meaning of digital marketing refers to advertising products and services through a digital medium such as search engines, websites, social media, email, and other mobile apps.
With digitalization, it is easy for businesses to generate thousands of potential customers. Digital marketing is still a new form of marketing in Bhutan. The increasing number of internet users in Thimphu allows digital marketers to improve their marketing strategies.
Bhutan has come a long way without the internet in the late '90s. At present, the country has changed and developed to cope with innovative technologies, that is good news.
PPC (Pay Per Click) is a model of internet marketing. Businesses pay fees to Search Engines sites each time a visitor clicks on their ads instead of free organic visitors. Companies bid for keywords and placements on top of search engine results.
Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.
Email marketing generates $38 for every $1 spent. It is an incredible 3,800% ROI (Return of Investment) that makes email marketing the inexpensive means of digital marketing strategy. It incorporates sending business proposals, commercial advertisements, and newsletters. It is important not to abuse email advertising without the correct strategies or else the emails will be spammed!
Technical SEO checks how search engine spiders crawl (internet bot that stores information from search engine to index) your site index and any other SEO work apart from its content. It essentially means improving the technical part of its website to increase the rank in search engines.