Google Analytics Explained

What is Google Analytics?

Google Analytics is a web analytics service that offers basic analytical tools and statistics for search engine optimization (SEO) and marketing. Google Analytics is used to track the operation of a website and gather information about its visitors.

Processes

How do Google Analytics works

  1. Data Collection

Web Analytics collects data from websites using JavaScript code. Each time a user accesses a page with the Google Analytics code, Analytics registers a visit. In the case of mobile applications, you’ll need to add an additional code to each “action” that you wish to track.

This guide you through the data collection process step by step so you can comprehend it:

  • The server responds by providing the requested page to the browser of the user. As a result, once the browser has analyzed the data, it will call other servers to handle some of the requested page’s code. The Google Analytics Tracking code operates in this manner.
  • The user’s browser then asks Analytics for that code when they visit your page. Urchin.js is the name of the platform that is sent and saved. The previously noted attributes of the visitor and his navigation are studied while the code is being executed.
  • The code creates cookies on the visitor’s machine once all of the data has been collected.
  • When the cookies are already defined, the code requests an invisible GIF file from the Google Analytics server, which delivers all of the information to the Google Analytics server.
  • Then store the information in a new file named File Logs, including a section for each page seen. These details include the date and time, the visitor’s origin search engine, the number of visits, and so on.

2.Data Processing

Following the collection of a user’s activities, Google Analytics begins the data processing process, which transforms the raw data into useful information. To process the data, each segment is examined separately. That is, their personalities are divided. Google Analytics converts each attribute into a series of components known as ‘fields.’ In this case, the IP address will be used to create the “Visitor’s IP” field. Each segment or line has its own set of attributes, which are stored in different places. If you use Google Analytics on a regular basis, you’ve definitely heard of the attribution model, which may help you extract value from your data. It’s vital that you clarify what you’re looking for.

3.Settings

Raw data is subjected to Google Analytics’ settings (for example, filters). The data is kept in a database after it has been processed. It is no longer possible to alter them once they have been processed and inserted into the database. You’ll be able to control how this information displays in the Analytics profiles you’ve built in your account this way. 

4.Report generation

The generated reports can be seen directly through the Google Analytics web site, www.google.es/analytics, or from other places where the reporting APIs are required. Field comparisons are used to construct each report. That is, factors such as the visitor’s location and conversion rate are considered.

How to set objectives with Google Analytics?

How to set up goals in google analytics?

One of the most valuable features of Google Analytics is that it helps you to see how some of your google marketing campaigns’ tactics are performing. It is critical that you understand how to set a goal for yourself in order to achieve this. Only then can you get the data you need to make decisions. Many different types of targets can be set up in Google Analytics. From the length of a user’s visit to your website to more detailed information like the number of pages visited, the number of visits, or the number of users who clicked on any of the page’s parts.

In Google Analytics, there are four main goals:

  • Define specified locations as your destination.
  • Mark the start and end of a session.
  • The number of pages/screens visited in a single session is referred to as pages/screens per session.
  • Activate an action that has already been defined as an event.

Attribution models in Google Analytics.

Understanding  attribution models in google analytics

It’s critical to specify the attribution model you’ll employ after you’ve set a target. An attribution model is a mechanism for assigning a contribution value to the goal of each of the channels that interact with the customer experience. Google Analytics help you with  attribution models to choose from:

  • When the previous channel with which the customer interacted before making the conversion is given 100 percent of the credit for the conversion.
  • The entirety of the conversion value is attributed to the prior channel in which the buyer clicked before making the purchase in this situation.
  •  Each channel engagement is given the same credit until the conversion occurs. As a result, all points of interaction are equally important.
  • According to the viewpoint, attribution is as follows: This is a cross between the last interaction attribution model and the first interaction attribution model. Instead of placing all of the value on a single interaction, it is split between the two.

Conclusion.

It is possible that you have a lot of traffic on your website but few conversions, you should then look at the conversion funnels that you have set in Google Analytics. This way you can know how your website works, the number of users that have arrived through different channels, which pages work best or in which pages you should start to make a radical change. 

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