Email marketing generates $38 for every $1 spent. It is an incredible 3,800% ROI (Return of Investment) that makes email marketing the inexpensive means of digital marketing strategy. It incorporates sending business proposals, commercial advertisements, and newsletters. It is important not to abuse email advertising without the correct strategies or else the emails will be spammed!
The world of communication changed significantly in 1971 when Ray Tomlinson sent the first email. When the first commercial email was sent by Gary Thuerk (the Father of Spam), the revolutionary marketing scheme of email marketing was formed. The scheme was to send emails to prospects and one-time buyers and convert them into customers, and loyal consumers. For the technologically handicapped nation of Bhutan, the potential for email marketing has always been shunned. Read more to find out what Bhutan has been missing out on with email marketing campaigns: