What is keyword research process?
The most important part of your Search Engine Optimization (SEO) strategy is to find the right keywords. Analyzing high keyword volume is vital for your blog or website content.
Here is a complete guide to understand what keyword research is, why to use, tools for keyword research, and 8 steps for keyword research.
What is keyword research?
Popular words and phrases entered in search engines are termed as keyword research. It is the core task of SEO to identify the right keywords. The keyword guides the direction of the web page towards the target audience and is a great marketing strategy.
If you want to change a title or write content for your web page, keyword research should be prioritized. Without the keywords, search engine won’t list your web page. Keywords are analyzed and ranked based on how many users enter the words in the search engine.
A keyword can be a single or a combination of more words. For example, “hairstyle”, “best hairstyle with free dandruff”.
Why use keywords?
Product and services must reach the target audience and you must understand what they are searchingfor.Describe your product with the right keywords to capture the targeted audience.
Through keyword research, variations of keywords are offered to describe your product and services. Use these on your content to generate more traffic.
Obtain competitive advantage by having proper keyword research. Bloggers find keywords research time-consuming and avoid it. The right keywords with high keyword volumes can help you to identify missed opportunities.
Search tools for keyword
Tools for Keyword Research
Companies create keyword research tools because of its increasing demand for SEO and keyword research.
Frequently used keyword research tools are SEMrush, ahrefs, Google’s Webmaster Tools, and Google’s Keyword Planner.
Keyword research is time-consuming, but the right tools can save time and perform keyword analysis. The process of analyzing the keywords or phrases that attracts more audience is termed as keyword analysis.
Steps for keyword Research
To generate more traffic, find the right keywords. Here are 8 steps to find the best keywords with high volume and less competition:
Step 1 – Study your niche
Before knowing the best keywords for your blog, you need to know about the topic that you will write on. Learning more about your topic will give you more ideas on how to market and strategize for SEO.
Few tips to study your niche:
- Talk to your customers, understand them, identify their words and use those to describe your brand, company, product or services.
- Think from your customers perspectives about the product.
- Read the discussions and comments by the viewers on your blog and strategize your niche.
Step 2 – Define your goal
Define your goal by asking yourself: Who are you? What is your brand about? What makes you special? What promises to make?
If these questions are answered, then specify your brand mission. Do you want to increase your subscribers? Or do you want to increase your sales?
Defining your goal is important because it will provide you a direction for SEO strategy. The keywords used in your content should be in line with your goals to gain more traffic.
Step 3 – List down relevant sub-topics
When writing a blog to achieve your goals, break down your main topic into relevant subtopics.
For example, if you are writing a blog on “How to be an entrepreneur with Nu.100, 000?” subtopics to your blog can be:
- Find the gap and fill it.
- Have you solved the problem?
- Find the solution to the problem
- Managed risk
- Be comfortable being uncomfortable
The subtopics should be based on what you write about and relate to your target audience. Create engaging topics and use keywords that have high search volumes and less competition.
Step 4 – List down seed keywords
These keywords should be related to your subtopics, mainly the words that your audiences search on Google.
Seed Keywords are important because they will be the foundation of your keyword research.
Step 5 – Use right keywords research tool
You have the option to search for keywords either before or after your topic.
After setting your goals, topics and keywords, the right tool will guide you to analyze the right keywords for your content.
Best keyword research tool
Tools like ahrefs can be used to search the right terms. It helps in improving the keywords and in identifying high keyword volume.
Step 6 – Study the search intent
High keywords volume blogs can have higher ranks. Google compares the keywords with users’ query on their server to learn more about the search intent. Search intent refers to the reason why people search for a specific word.
Put yourself in your audience’s shoes. Why search for your topic? What keywords are on Google? Are they looking for a solution to their problem? Or looking to buy something?
If you have an idea of the search intent of your target audience, using the keywords research make it easier. The search intent will help you to identify high volume keywords and the exact keywords to match your audience.
Identify long-tail keywords
Step 7 – Identify long-tail keywords
Seed Keywords are shorter words that are related to your content. Long-tail keywords are more descriptive and related to your subtopics. It is much faster to reach your audience with long-tail keywords than seed keywords.
For example, if you are writing a blog on shoes, have long-tail keywords like “best running shoes for kids”. It will get you more readers compared to seed keyword “running shoes”.
Step 8 – Know your competitors
Knowing what your competitors are doing will help you know more about what to write on your blog.
Understand the competition levels of the keyword to find the opportunity for the right keywords. The words that have low competition level will rank high. Use of keyword tool pro helps you in keyword analysis and stay ahead of your competitors.
By knowing the right keywords, your content will get more audience. Learn keyword research with these 8 steps and find the right keywords every time!