Search Engine Optimization (SEO)
Google, World’s Most Popular Search Engine
SEO improves the quality of website content and traffic from search engines.
There are three types of SEO strategies:
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical Search Engine Optimization (SEO)
Technical SEO checks how search engine spiders crawl (internet bot that stores information from search engine to index) your site index and any other SEO work apart from its content. It essentially means improving the technical part of its website to increase the rank in search engines.
Why is Technical SEO Important?
What is Technical SEO?
It allows search engines like Google and YouTube to know that you have a website of high value. Technical SEO will make your site rank higher.
It makes sure that your website meets the requirement because SEO wants to provide its users with top results.
For example, Google will lose users if they offer slow, non-responsive web pages that are difficult to use. If your site loads quickly and is secure, Google crawlers will boost search engine rankings.
Create a strong technical SEO foundation for your website to make your users satisfied and rank high in search engines.
Here Are Some Tips to Increase Your Technical SEO
- Optimize Website for Mobile
Search engines rank websites that offer mobile browsing optimization higher as more people are using smartphones than PCs.
Example of Mobile Optimization
- Website Speed
Pingdom and Google Page Spread Insights provide tools to check the speed of your site.
The slow speed of your website will cost you.
- Secure Sockets Layer (SSL) certificate
SSL certificate delivers more security for visitors to your webpage. It protects their data and confirms identities that increase user’s trust. SSL certificate improves your SEO rank.
- Sitemaps to Search Engines
Sitemaps are lists of pages on your webpage that let search engines find, crawl your site, and index your site.
- Fast Site Loading
Take technical SEO seriously to avoid slow websites. Search engines will keep you from reaching your digital marketing goals to rank high if you offer slow websites.
Slow Website Speed Frustrates Users
- Broken Links
Use a broken link checker to see which links and pictures are malfunctioning on the website and fix it quickly.
- Enhanced Images
Use correct image formats for images like JPEG (Joint Photographic Experts Group) because an un-optimized image results in slow site speed.
Note: JPEG flattens digital images that improve the quality and size of the picture.
- Internally Link Words
Link other blog posts on your website to help search engines crawl your site.
Internal link keeps users on your site longer and increases your conversion rate. Only choose links that are related to each other. Please don’t overdo it. ( Maximum of 2-5 links per blog.)
Keep Users within Your Website
Off-page SEO informs Google what users think about your site and its popularity. It simply refers to all the activities users engage in outside your website that raises your site’s rank in search engines.
For example, You have a tub full of rubber ducks (the ducks represent your webpages), and you fill the tub with water (which are links), your ducks will rise to the top.
example on how to rank up your website
Here are some tips for building links on your website:
- Create great content that users want to link.
- The number of shares on social media of your content generates links.
- Write blogs as a guest on sites relevant to yours that will link back to your site.
Social Media Influence
- Grow a strong social media presence to share content and links. Social Media has more influence over search engine results than people realize.
Social Media Platforms
- Useful quality links to your website from other domains are crucial for your website’s domain authority.
Good Old Press Releases
- Old press releases are great for off-page SEO, even without the links. SEO sees your company’s name on another domain. That is the ultimate goal for digital marketers.
- Infographics (Visual Information) are still successful because they produce good traffic and lots of backlinks.
On-page SEO means all the actions that take place on your website. It is related to the site’s content, optimized for keywords, and provides visitors with a great user experience.
Here are some on-page techniques:
- Quality over Quantity
Content is king. Search engines with their improving algorithms will not rank your content high if it is not written well, copied, and has clickbait titles. Your content must be valuable, appealing, and unique for users.
Content is King
- Blogging Frequency
You have to keep your content up to date because Google looks for new web pages to index them. New and exciting content will influence rankings big-time.
- URL Structure
URL structure must have links that are clear and easy to understand.
- Title Tags and Meta Descriptions
A title tag describes the topic of your page. A Meta description is a summary of the page that appears on search engines. Your title can only have 60 characters and a maximum of 150 characters for Meta description.
Title, URL, and Meta Description
- Text Formats
Your articles must be scannable by the search engines. Text formats and structures offer an excellent reading experience.
- Optimize Images
Websites must use an appropriate image name and alternative tag that gives a brief description of that image correctly. The alt tag is used by SEO systems to understand the picture.
Enhanced Image example
- Internal Links
Link your relevant earlier articles as it gives SEO the extra boost it needs for your site to be higher in ranks. Internal links also give readers a chance to discover more content on your site.
How Interlinks Work
- External Links
You can link someone else’s links if it is related to your article because it is useful to the readers and creates a connection between the domains.
How External Link Works
- Optimize Anchor Texts
Anchor texts are short descriptions of the link users click on. It makes your site noticeable for search engines and helps your readers move comfortably from one site to another.
Anchor Text in a Link
Tip: Make your anchor text different and straightforward.
Make your keywords specific and user-centric because they bring high traffic to your website.
- Keyword Placements
Use your keyword in titles, the URL, the Meta description, subtitles, and in the body of your articles.
- Use in Moderation
Use keywords in moderation. Content must be well written and researched. For every 250 words, use a maximum of 3 keywords.
Everything in Moderation
SEO Essentials at your fingertips
Technical SEO is vital because it helps your website to rank higher in search engines.
Off-page SEO is essential as it informs search engines of your site’s value.
On-page SEO helps search engines understand your site’s content and its relevance.
Now that you know the fundamentals of SEOs. Here are more
FREE SEO secrets and links below to help you rank your website higher in search engines:
Click here to learn about SEO Vs. Paid Digital Marketing