5 Digital Marketing Approaches for Small Business in Bhutan for 2022
For how long will you advertise your product on TV, radio, and magazines? These forms of marketing are almost out of the picture. Now, the internet has unquestionably transformed the way people do business. Even small businesses leverage online marketing channels such as SEO, social media, and content advertising to reach more users than ever before.
Doesn’t matter if you own a small business in Bhutan! You will need a well-planned digital marketing strategy to take your product to a new height. We have six digital marketing approaches for you to make your product stand out in 2022 and forever.
#1 Search Engine Optimization (SEO)
These days Google is the solution to every question and problem. You need to reap its facilities if you want people to see your brand. Make sure your website, content, or products appear on organic search results. To do that, you need to practice Search Engine Optimization for your products and services.
How do you apply SEO for small businesses?
SEO is critical when it comes to Digital Marketing for small businesses. Although you may not have to pay Google, SEO does require some commitment, effort, and time. You will need to apply SEO tools and techniques to improve your brand visibility (Read more about Search Engine Optimization, tools, and techniques).
#2 Content Marketing
Content marketing is one of the SEO techniques which is worth discussing separately for small businesses. It is not a popular tool for digital marketing in Bhutan, but if you know the benefits, you would wish you started it a few years back! It cost 62 % less than traditional marketing and generates three times more leads. The result may not be instant, but it will ultimately take your brand to a new height.
How to do content marketing for small businesses?
When you share content, consider what the users are looking for and help you convince them. Give how-to guides, suggestions, and answers to build trust between your brand and users. Also, be consistent with content sharing. Share at least two to three blogs weekly to keep your users engaged.
#3 Stay Active on Social Media
Social media marketing is the integral approach to practice digital marketing for small businesses these days. It is currently a popular platform for small businesses in Bhutan. Starting from foods to clothes to flowers to automobiles, people are selling them through Instagram and Facebook. And these social media marketers are doing great with their businesses. Considering the number of social media users in Bhutan, you should implement this marketing technique to sell yours.
How to stay active on social media?
It is great if you have a few employees committed to managing your social media pages. However, you can organize your social media yourself if you lack financial and human resources in the initial stage. Post regularly about your product on various social platforms such as Instagram, Facebook, and Twitter. Interact with your viewers through text and comment sections to build a relationship with your users and potential customers.
#4 Add to Listings – Google My Business (GMB)
Google My Business has become a valuable marketing tool for small, medium, and large-scale businesses. You can use this tool as a location-based marketing campaign. Listing your business on Google improves your chances of generating more customers.
How to list your business on GMB?
Adding information about your business to Google My Business is simple. Focus on building a complete and compelling profile for anyone in the area. You can publish your contact information, website, and even information about what you sell there.
#5 Influencer Marketing
Influencer marketing is forming partnerships with well-known individuals and businesses to promote your products and services to their followers and audience. Like social media, it is also one of the popular approaches for digital marketing in Bhutan. It is effective because most influencers have a highly engaged audience. And they are very inclined to purchase the things that the influencer promotes.
How to do influencer marketing?
First, you may need to be careful about choosing an influencer. Analyze your products and services, and then you pick who is fit for your business. For example, you may choose Sangay Tsheltrim to promote a brand new protein shake you are selling. This way, you will get many customers because he may have audiences/followers with similar passion and interest. Customers will show interest and believe in trying a protein shake when a fit bodybuilder recommends it.
You will need digital marketing strategies to generate more customers, whether you run a micro or macro business in Bhutan. It may seem you are doing okay with the traditional forms, but sooner or later, it won’t be the best for your business. However, you can completely change the fate of your business for 2022 and forever if you put the given digital marketing strategies into practice today. You can get five steps ahead of other businesses with digital marketing! Here are 5 digital marketing companies in Bhutan you can choose to grow your business online.
Click the Link to learn 5 Tips On How To Write A Marketing Blog.