Micro Influencers marketing is one of the most successful strategies for expanding your business and growing your brand presence.
You can increase your brand’s exposure, engagement, and reach with influencer marketing in a short period.
Any business, whether small or large in today’s world, relies on influencer marketing as one of the crucial tools to increase leads and conversion rates on social media and other e-commerce platforms.
According to a study, 71% of businesses agree that influencer marketing generates higher-quality traffic and customers than other channels.
So, your business must use social media influencers to build a strong brand presence.
Out of many influencers such as mega, macro, micro, and Nano – micro-influencers are a perfect group to target for your business. This group of influencers is economical while also being capable of reaching out your brand to ten to hundred thousand potential consumers.
Want to expand your brand via micro influencers? Here are Blue Dragon Digital Marketing Company’s 6 practical ways to use micro influencers to grow your brand presence.
This Blog Includes:
- What Are Micro Influencers?
- Build a Micro Influencer Network to Expand Your Brand Presence
- Integrate Micro Influencers in Your Long-Term Marketing Plan
- Work with Micro Influencers to Support a Cause
- Empower Micro Influencers to Create Unique Content
- Provide Exclusive Previews or Sneak Peeks to Create Excitement
- Promote Unique Hashtags with Micro Influencers
- Where Can You Find Micro Influencers?
- When Can You Use Micro Influencers?
- Final Thoughts
What Are Micro Influencers?
Micro influencers are perhaps the most widely used influencers in today’s business world! They typically have 10K to 100K followers and are highly skilled professionals in their fields.
Although their audience may be less than that of other categories, they stay active on social media to keep their followers engaged.
They are perfect for growing brand presence because the followers believe and take them at their word when they promote goods and services.
Micro influencers appear like knowledgeable buddies, not famous people advising and showing them what to do and what not to do! They also have a group of loyal followers and targeted audiences with strong engagement rates.
Now, let’s look at how you can use micro influencers to generate leads and conversion rates which will ultimately help you grow your brand presence.
1. Build a Micro Influencer Network to Expand Your Brand Presence
An excellent method to advertise your product launch, increase conversions, or increase engagement is to work with a selected group of influencers.
You can start with a few influencers to launch your product, increase conversions or engagement, and build brand awareness. But a small number of influencers won’t be sufficient to significantly and sustainably grow your brand presence.
You will require an extensive network of micro influencers if you want to execute your influencer marketing strategy swiftly.
You can reach a larger, more specific audience by creating an influencer network to promote your brand. You won’t only get access to a small number of social media followings but can also raise brand recognition among diverse target audiences.
Building a network of influencers across various social platforms will result in better brand visibility, which is essential for brand expansion.
So, hire as many influencers as you can afford and advertise your brand through all social channels to grow your brand presence in just a few days!
2. Integrate Micro Influencers in Your Long-Term Marketing Plan
You can employ influencers for a single, focused objective like advertising a sale, giveaway, new product launch, or special event. But just because you fulfilled that objective doesn’t imply you should stop using them.
Consistency plays a vital role in marketing – especially for marketing on social media! Every successful social media marketer’s secret is “consistency.”
So, include them in your long-term marketing strategy and start defining targets if you genuinely want to grow your brand presence.
Run several digital marketing campaigns with influencers on various channels to accomplish various objectives.
3. Work with Micro Influencers to Support a Cause
Are you aware of marketing’s potential to improve brand perception and consumer loyalty?
Cone Communications reports that 80% of consumers would be prepared to purchase a product if a brand is firmly committed to upholding its corporate social responsibility!
A cause marketing campaign is ideal for growing your brand presence when you execute influencer marketing strategies. You can employ influencers to support a cause that appeals to your audience.
4. Empower Micro Influencers to Create Unique Content
Influencers become influential for one key reason – they have a knack for keeping their audience interested! They know what their supporters want and how best to satisfy them.
Influencers have a keen understanding of making content that would appeal to their audience and promote your company.
Don’t tell them what to say and do every time because your brand will lose its legitimacy if you try to control everything the influencer says about it. Their audience won’t find the content compelling enough, and your campaign will have a poor audience response.
Do you need unique and engaging social media content for your brand? Contact Blue Dragon Digital Marketing, the leading expert in digital marketing strategies!
5. Provide Exclusive Previews or Sneak Peeks to Create Hype
Influencers can generate hype among their fans and create buzz around a new product, even if it comes from a completely new company.
They can help you establish your brand as an industry leader if they generate enough buzz about your goods or services.
Communicate with your influencers and create special previews and sneak peeks to create hype and suspense among their followers.
6. Promote Unique Hashtags with Micro Influencers
Use hashtags to promote conversations about your company, products, events, etc. As the use of your branded hashtag increases, so does your brand’s exposure.
Using influencers to promote a distinctive branded hashtag is an excellent approach to expanding brand awareness. You can also request micro influencers nudge their fans to share material using the same hashtag.
Influencers on social media can help spread the hashtag by using it in their sponsored or product placement posts.
Additionally, they can urge followers to use those hashtags to promote a giveaway competition or for a chance to be highlighted on your website or social media pages.
This strategy is to leverage the competition to encourage the use of a branded hashtag.
You can still promote the hashtag even if it isn’t connected to a giveaway competition by asking your community of influencers to use it in posts that highlight your goods.
Where Can You Find Micro Influencers?
Finding micro influencers to collaborate with your brand is made much easier by social listening.
Social listening is simply tracking conversations and mentions about your brand on social media platforms, then evaluating them for insights to take action.
Social listening tools enable you to develop a thorough picture of exactly how current and future customers feel about your brand. You can also find out what they think about the contest.
Otherwise, you can find them by looking at those who are already following your brand or by looking up relevant hashtags.
When Can You Use Micro Influencers?
Micro influencers can aid you when you are ready to generate more targeted leads. Their audience is more receptive to marketing messages within the niche because they share a close relationship with their followers.
Are you prepared to launch your marketing campaign with micro influencers? You have all the information and insights needed to leverage the power of influencer marketing to grow your brand presence.
Make sure you have influencers and all the social media sites to assist your marketing efforts and boost your outcomes.
Want to grow your brand visibility as fast as possible? Read 9 YouTube trends to make your brand explode!