Can a small business with a website compete with the rest of the world? Yes, this is possible only if you follow the basic SEO (Search Engine Optimization) essentials for writing. If you have no idea what SEO means and what it can do for your business. Read these simple 14 reasons why Businesses in Bhutan need SEO (http://bluedragondigitalmarketing.com/seo-in-bhutan/.). You can avoid spending a considerable amount of money on advertising. 

If you are looking for ways to improve your website contents resulting in higher rankings then you are on the right page!

Here are 7 SEO essentials of writing in Bhutan:

1. Keyword for more search intent

C:\Users\Kinley zangmo\Desktop\keyword-research.jpg

For SEO friendly content, it is crucial to look for top keywords that people use when they search for a product or service online. Take these keywords and apply them in your field of specialty or location. For example, you own a travel agent in Bhutan, focusing on the keyword ‘travel agent’ will have you competing with all other travel agents on earth. Instead, use a keyword like ‘Travel agents in Bhutan’. This will create more chances of search that will lead to your website.

Keywords matter.  Keywords are important as they can have a big impact on the search engine rankings and on your business. Search engines recognize keywords used by people to find your company. These keywords have a single word, a couple of words, a small phrase, a complete sentence, or a question. Keywords are like building blocks. They help you focus on your writing and  content that lead to higher rankings on search engines. Focus on delivering the right answers to the right questions. If you have the correct answers, you can automatically use the keywords or search phrases used by your prospective.

2. Write compelling headlines

C:\Users\Kinley zangmo\Desktop\How-Can-Headings-Influence-Your-SEO.png

Almost 90 % of the cases, the headline decides whether the visitor will read further or not. This means that you have less than 10 seconds to draw their attention. This is why the headline must be convincing. Headlines are the most critical aspect when creating great content. Why? because the headlines decide whether or not your target audience will read your post.

A headline is one of the impacts you can create on the audience to read. It is important to create attention-grabbing headlines for the audience you are trying to target.

80% of the internet surfers read the headlines, but just 20% of those will actually read the post. Therefore, you should craft a strong, strategic headline as you do on the material inside the piece.  A very good content marketer understands that a headline can do more than just catch the audience’s attention. When writing your headline, these points will help you increase your readership and searchability. A strong headline can decide whether it can  reach your audience or not.

3. Content is king

C:\Users\Kinley zangmo\Desktop\How-To-Write-SEO-Friendly-Content-Beginner-To-Advanced.jpg

If you consult an SEO specialist, they will tell you that good quality and relevant content is important. The phrase ‘content is king’ is used a lot, but do you really know what it means? Or, the impact that content plays in terms of SEO? If the answer is no, now is the time to know more about what quality content is.

When creating quality content, the first thing to consider is what Google will recognize? Google is constantly changing and making efforts to enhance its search engine – this means providing a quality and informative content that will be beneficial to searchers. What do your consumers want to know?  The key to providing value is to find out what your customers want to know.

Helpful Tip: Create blog posts about commonly asked questions or a service that is new. These types of posts will help you  increase your SEO and show Google that you are answering reader’s questions.

Google requires three things: Quality, Uniqueness and Relevance.

4. Text structure for SEO

C:\Users\Kinley zangmo\Desktop\why-text-structure-is-important-for-seo_.png

Research shows that web visitors are more likely to scan instead of reading everything. Break up your content into subsections with individual headings and using bullet points.  Keep the paragraphs short and it will improve your page structure and help the main points to stand out clearly.

 5. Keep your content interesting and concise

You might have a lot to say about your product or service, but keep in mind that people have short attention spans. You have added subheadings and bullet points, what else can you do to keep them reading?

One option is to add  interesting and  relevant photos to  break up the barrage of text. The image caption and hyperlinks also offer an excellent opportunity to sneak in another keyword or keyphrase. 

Unless your target market are those who enjoy reading long content pieces, limit your article length to below 1,000 words.

6. Provide solutions to problems

Take into account that most people are not SEO experts. When they use Google or other search engines, they don’t search for keywords rather they search for solutions. Think of questions potential buyers of your products or services will typically be asking, and  incorporate these questions into your subheadings. 

7. Always keep content fresh

The digital world changes everyday. Information that was relevant today might no longer be relevant tomorrow. This is why Google and its developers love fresh content. Update your existing content regularly and upload new content as often as possible. 

Good SEO and good content go hand in hand. If your content is poorly structured with no keywords or carelessly thrown together, then it is going to be difficult to shape it into effective SEO writings. Keeping this in mind, I highly recommend you consider these 7 SEO essentials for writing blogs in Bhutan. Follow Blue Dragon Digital Marketing instagram page to keep yourself updated with the digital world

Click here to learn more about SEO in Bhutan

One response

Leave a Reply

Your email address will not be published. Required fields are marked *