The traditional way of doing business is now replaced by digital methods. Social Messaging apps are one that plays an active role in making the marketing more efficient and effective due to its wider reach. Apps such as Messenger, WhatsApp, Telegram, Instagram and WeChat are assisting Digital Marketing and businessmen are taking full advantage of them.
Rapid advances in artificial intelligence and machine learning open many doors to the future of personalized advertising. Although GDPR is only applicable in Europe, to have this level of personalization in the digital market is already a win-win for both consumers and marketers.
Artificial Intelligence tool that stimulates and simplifies a conversation between a customer and your organization has surfaced in the digital market.
When brands ask certain influencers to create valuable and relevant content for a particular campaign, product, or service, with your followers and your recommendations serve as a common test form for potential customers of your brand
Digital marketing gives a chance to many innovative people. People can explore their creativity in various fields like writing, designing, video production, blogging, and audio production.
SEO stands for search engine optimization, which is the process of generating organic or un-paid traffic to your site with the help of search engine results.
Digital marketing is known as online marketing. It means people are engaged in activities through online media channels. The key roles of digital marketing is to get concentration from viewers, get noticed, get leads and make that leads into customers.
Digital marketing refers to doing business through online media with different devices such as a computer, mobile phone, laptops, or Internet of Things (IoT).

Whatsapp was founded on February 24, 2009 by Brian Acton and Jan Koum the former member of Yahoo. Whatsapp laterally means ‘What’s up!’ says Brian Acton. Whatsapp messenger is a popular mobile application that provides immediate messaging facility in iphones, Android Smartphone, Windows Phone and Mac Laptops  and Windows PC. . There are billions of people who use Whatsapp world wide and it is very effective to use. Whatsapp is becoming trendy in making lists, sharing images and need to create groups for faster information that cost you money.  It is a perfect marketing tool for production, publicity, and political affairs. It has become very effective in our personal lives using Whatsapp daily. 

Since Whatsapp was created in this era, it has revolutionized and brought an advanced communication skill to users. We have many successful chat apps but Whatsapp is most appealing and easy to use. The reason why people use Whatsapp is, 78% of people text and communicate and it is the primary way to do business. Whatsapp can share files and documents that SMS messaging partially can’t fulfil. The fact is, people are more modernized and the world is changed; only few use SMS messaging for urgent communication. Whatsapp creates a branded connection with people and it represents immense opportunities in doing business. Due to this reason I personally use Whatsapp and feel secure to bring this into play.