Programmatic advertising generally refers to the use of software to purchase digital advertising, so simply using machines to buy ads. In comparison to the traditional process that involves RFP (request for proposal), human negotiations and manual insertion orders.
The world has reached technically globally at a peak in terms of digital advancement. With billions of users worldwide, web push notification has become an essential need for everyone. People are connected to thousands of applications these days, and when they use it, information acts as a core part of the internet.