How Social Messaging Apps Boost Digital Marketing?
Social Messaging apps are gaining popularity in the marketing world
The traditional way of doing business is now replaced by digital methods. Social Messaging apps are one that plays an active role in making the marketing more efficient and effective due to its wider reach. Apps such as Messenger, WhatsApp, Telegram, Instagram and WeChat are assisting Digital Marketing and businessmen are taking full advantage of them. If you are wondering how these Apps work, the following details will guide you through.
- What are Social Messaging Apps?
Dominant Social Messaging Apps
Social messaging apps – also referred to as social messaging/ chatbots, and chat applications – are specially designed application platforms that enable communications between one or more entities, be it person to person, person to group, business to person, business to persons, or business to business. These apps include Messenger,Telegram, WhatsApp, Snapchat, Viber, Skype, etc. These messaging applications have developed features and tools that marketers can use to their advantage and such features vary from one app to another.
- Types of Messaging Apps- The Digital Marketing Trend 2021
As the world gets digitized, various social messaging apps are popping out. They not only connect with people, but also assist marketing through their specialized features. Here are some of the most popular messaging apps used world wide:
- Messenger
The App is linked to Facebook
Messenger is attached to Facebook as they are owned by the same company. Currently, it has over 1.3 billion users and this being said, it is one of the most popular messaging apps throughout the world. Since the app is linked to Facebook, your audience or the leads can directly have an easy access to connect you via Messenger. This makes it easier for a client and the service provider to contact with ease.
You can even upload stories about your business such as the products to let the people know about it. And one more special feature of Messenger is the chatbots, and it is gaining popular among business as it can give better customer service through its automated text, reminders and order confirmations
WeChat app is designed by Chinese owned company-Tencent
WeChat is a great chatting app that works perfectly fine on any mobile device. It has over a billion users and it is mostly popular in Asian countries. One of the great features of this app is that you can call landlines and mobile numbers from the app, thus making it a flexible option to call if other people don’t have the app. You can even create customized stickers for your business, can create groups that you can invite upto 500 members. You can either use this group chats to provide values or to promote your brands. WeChat can be a great digital marketing app if you know how to use it in the right way.
- Skype
Internationally recognised as a professional messaging App
Skype is considered as a professional social messaging app and it is equally good for business and everyday people. Its simplicity to use makes it more convenient for businesses to send messages, make calls and host online meetings in a most professional way. Skype gives a perfect balance between fun and functional.
- Telegram
You can download files, apps and videos from Telegram
This app can be downloaded on laptops, tablets and mobile phones. With more than 200 million users worldwide, telegram is gaining momentum. This social messaging app provides free downloads, and can create groups that do not limit the number of members. If you know how to use this messaging app to your advantage, it can help your lead generation. The app also has the chatbots feature and makes your business more convenient.
Know how it work for your business
This app is also owned by Facebook. Having more than 1.5 billion users, it has surpassed Messenger and it is most popular among smartphone users. The app is mostly known for digital marketing as most businesses use this. The best thing about the app is that it is an ad free app and can send a file with the size upto 100mb. They also have end to end encryption to keep any information safe.
- Snapchat
Snap your chat and business contents using Snapchat
Snapchat has become one of the popular social messaging apps. It enables you to share photos and videos with others. The exclusive feature of this app is that the content disappears after sending and opening. The receivers can’t save the files from the app unless they take a screenshot. Such a feature allows your business and the client to stay free from thousands of junk files. You can even post content to your story about your business to let the followers know about it.
Instagram- As colourful as it displays
Instagram has become a good business platform now. Due to its better image filters, businesses perform well on this app. You can even link your instagram account with Facebook and posting on one account can be seen in both. As I mentioned, the better image quality of instagram has attracted businesses to connect their customers through this app, making it a digital marketing trend 2021.
Social messaging apps have proved to be an important tool for connecting people all over the world. Besides,they are also equally functional in terms of business related work. These apps help any business company to create awareness about their brands, helps the customers to acquire their products and also helps in keeping your clients in touch and well informed for their next purchase. These apps include Messenger, Instagram, WeChat, Snapchat, Telegram and the list goes on. If you are into business and haven’t yet started exploring your digital marketing via social messaging apps, you better do now.
Are curious to know about which messaging app works best for your business? Read more here
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