How to Write a Business Plan

How to Write a Business Plan

Create an effective strategy for growth with a good business plan 

Since it communicates who you are, what you intend to do, and how you intend to do it, a business plan is a thorough roadmap for the growth and development of your startup business. A strong business plan will attract investors and serve as a tool for persuading others that investing in and working with you is a wise business decision.

It is a blueprint that you always provide to your investors. 

Most aspiring entrepreneurs in Bhutan are unaware that investors and bank institutions will not invest in your business idea unless you have a solid, well-written startup business plan. Without a business plan, your business idea is just that, an idea. 

This is where SWOT analysis comes in. Successful businesses have used SWOT analysis for writing effective business plans to start and grow their companies since its creation.

SWOT analysis is a tool for documenting your company’s internal strengths (S) and weaknesses (W), as well as external opportunities (O) and threats (T) (T). Using the data derived from SWOT analysis in your business planning will assist you in meeting your objectives. 

A SWOT analysis is a component of strategic business planning that helps you better understand your business, identify areas for improvement, understand your market, and forecast changes to ensure your company’s success.

Apply the following eight steps to conduct a SWOT analysis.

1. The Objective of Your SWOT Analysis

Find the objective of your SWOT analysis 

Make the most of your SWOT analysis by questioning or the objective from the start to save your time and limited resources as a startup business. A SWOT analysis will assist you in determining whether you should introduce a new product or service or alter your processes.

2. Research Your Business, Industry, and Market 

Research your business, industry, and market 

Before beginning the SWOT analysis, you must conduct extensive research to understand your company, industry, and market. Talk to your potential employees, business partners, and clients to get a variety of perspectives. In addition, conduct additional market research and learn about your competitors. You need to provide something different than your competitors whether it is in terms of products and services, or price. 

3. List Your Business Strengths

List your business strengths 

The first step in creating an effective business plan is to identify and list your company’s strengths. In your business plan, include strengths related to employees, financial resources, your business location, cost advantages, and competitiveness. You need to be able to back up your strengths with data and proper research to get investors interested enough to invest.

4. List Your Business Weaknesses

List your business weakness 

It is just as important to list your company’s weaknesses to list its strengths to implement successful business strategies. Potential investors and business partners want to know more about the weaknesses than the strengths to weigh the pros and cons of investing in your business. Weaknesses can include a lack of new products or clients, staff absenteeism, a lack of intellectual property, declining market shares, and a geographic distance from the market.

The list of flaws will show how your company has evolved. For example, if you revisit the SWOT analysis a year from now, you will most likely notice that your weaknesses have been addressed and may even have become one of your strengths. While you may discover new flaws, the fact that old ones are being addressed is a sign of progress. 

5. Potential Opportunities for Your Business 

Potential opportunities for your business 

Consider the external opportunities for your company. They are opportunities for one aspect of your business that may threaten another, like new technology, training programs, partnerships, a diverse marketplace, and changes in government policies that might affect your business operations.

For example, you may consider launching a new product to keep up with consumer trends, but your competitors may already have a similar product. Take this into consideration, but the same item must not be listed as both an opportunity and a threat in the SWOT analysis.

6. Potential Threats to Your Business

Potential threats to your business 

By listing the potential threats to your business, you can develop effective solutions to resolve them. Rising unemployment, increased competition, higher interest rates, and global market uncertainty are examples of external factors that could pose a threat or cause a problem for your business. 

7. Establish Priorities From the SWOT Analysis


When you’ve finished the preceding steps, you’ll have four different lists. These lists are stacked to give you a sense of how your business is doing and what issues need to be addressed. You can then determine which issues are critical and which can be dealt with later by prioritizing. 

8. Develop Strategy to Address Issues

Develop effective strategies to address issues 

Examine each of your four prioritized lists. Once you’ve answered the four prioritized lists and finalized your lists, you can use SWOT analysis to develop business strategies to meet your objectives and include them in your business plan. 

Four prioritized lists:

  • How can we leverage our assets to capitalize on the opportunities that have been identified?
  • How can we leverage our strengths to overcome the identified threats?
  • What steps must we take to overcome the identified weaknesses to capitalize on the opportunities?
  • How will we reduce our weaknesses to overcome the identified threats?

It’s impossible to accurately forecast a small business’s future without first assessing it from every angle, which includes a thorough examination of all internal and external resources as well as threats.

When writing a business plan, a SWOT analysis will highlight the benefits of your products and services, as well as opportunities based on market weaknesses. 

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