You might have heard a little about PPC marketing. Are you curious to learn more?

Want to use PPC for your business? You are on the right page.

PPC (Pay Per Click) is a model of internet marketing. Businesses pay fees to Search Engines sites each time a visitor clicks on their ads instead of free organic visitors. Companies bid for keywords and placements on top of search engine results. For example, a restaurant bids on the keyword “Best Food,” this ad will take the top spot on Google results.

To build a profitable PPC, research, and select the right keywords. Establish those keywords into well-organized campaigns and ad groups. Search engines pay back the businesses with relevant and targeted pay per clicks. Google charges you less if your ads are useful to users, resulting in higher profit.

Google Adwords (Adwords/Display ads/ Remarketing)

Google Adwords is also known as Google Ads.

Google Adwords (Google Ads) is one of the most popular PPC advertising tools. It helps companies to create ads that appear at the top of Google Search results. Google Adwords functions on the Pay Per Click model. Google chooses the winners among advertisers with qualitative and valuable keywords.

The system allows the winning advertisers to reach potential customers at a cost that fits their budget. Conducting PPC through Google is valuable because it has a massive amount of traffic. Achieve a successful PPC advertising campaign by focusing on:

  • Relevant keyword– Craft relevant PPC keyword.
  • Landing Page Quality– Create optimized persuasive landing pages with relevant content and clear call-to-action. 
  • Quality score– Google rates on relevance, quality of your PPC campaigns, keywords, and landing pages.
  • Creative– Appealing ad copy is essential. Use Free Smart Ads Creator to create quality ads that will demand clicks.

Display Ads

Ads in the Google Display Network

Display ads are promotions of pictures on websites or social media platforms through banners, images, flashcards, and videos. It provides general promotions and brand messages to site visitors. Display Ads are a method of luring the audiences of a website, social media, or other digital mediums to take a specific action. It encourages the audience to click-through to a landing page.  

Display ads charges on CPC (cost per click) basis.

Remarketing C:\Users\Dell\AppData\Local\Microsoft\Windows\INetCache\Content.Word\what-is-remarketing.jpg

Remarketing re-engages site visitors.

Google Ads remarketing is an online advertisement. Remarketing is a way of serving targeted ads to viewers who have already visited or taken action on your website. Past viewers will see these ads while browsing the web, watching YouTube, or reading news sites. Remarketing increases your conversion rate and ROI (Return on Investment) because past visitors are more likely to become your customers or complete valuable actions on your website.

Facebook Ads (Pics vs. Videos)

Facebook advertising

Facebook ads are advertisements on Facebook. Facebook has a broader audience network, including its additional applications such as Whatsapp and Instagram. 

Businesses use Facebook advertising to reach a wide range of audiences. Facebook ads are cost-minimizing and useful tools for digital marketing. Advertising on Facebook will help gain positive and long-term results. 

Video ads v/s picture ads

Video ads v/s Picture ads

55% of internet users watch online videos every day, but some brands stick to picture ads because video ads as a marketing tool are expensive and time-consuming.  If you want to succeed in the advertising business, we advise that you try both. It is through tests that you find out which medium works best for your business. Both tools have their merits and demerits. In marketer’s know-how, video ads do better than picture ads.

  A combination of sounds and images will give you a deeper understanding than a straight photo. An image ad allows you to use pictures to promote your brand. The viewers are redirected to your website when they click on your ad. It is an easy advertisement and can be an excellent way to start if you are new.

Benefits of PPC

Illustration of PPC benefits

If you haven’t opted for PPC advertising yet, these great paybacks may change your mind.

  • Businesses don’t pay: Businesses do not pay for the ads to be displayed unless customers click on their ads and are engaged in their sites. It is a cost-per-click (CPC) model.
  • Full editorial control: You have complete control of the title, ad copy, keyword, and the URL of the page.
  • Good accountability: The right tracking system calculates the ROI for individual keywords.
  • Predictable: Traffic, rankings, and results are generally stable and predictable in comparison to SEO.
  • Speed: PPC listings get posted quickly, whereas SEO results can take months to achieve.

Pay Per Click V/S Search Engine Optimization

Search Engine Marketing

The two ways to market your business through search engines are Search Engine Optimization (SEO) and Pay Per Click (PPC). Which is better: SEO or PPC as a marketing approach? There are two significant differences between SEO and PPC.

 The first is how traffic is obtained, and the second is where listings appear on the search results pages, but in many cases, SEO and PPC work best when integrated and well-aligned. However, SEO proves to be technically more difficult than PPC.

Organic Traffic: Search Engine Optimization is the organic way to rank in a search network. For example, 


Paid Traffic: You pay for the advertisements you run on Google. You will be able to see your site on top of Google’s search results, even above the organic search results. 

How Much Does PPC Cost? 


On average, businesses make payments to Google search engine for every click amounting to $1-$2. The cost goes up to $9,000 – $10,000 every month and equates to approximately $108,000 to $120,000 per year.

PPC business is the future of your digital marketing strategy. PPC improves your ad campaigns, and it can provide a better market to your ideal audiences.

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