Programmatic advertising generally refers to the use of software to purchase digital advertising, so simply using machines to buy ads. In comparison to the traditional process that involves RFP (request for proposal), human negotiations and manual insertion orders.
The traditional way of doing business is now replaced by digital methods. Social Messaging apps are one that plays an active role in making the marketing more efficient and effective due to its wider reach. Apps such as Messenger, WhatsApp, Telegram, Instagram and WeChat are assisting Digital Marketing and businessmen are taking full advantage of them.
Digital marketing gives a chance to many innovative people. People can explore their creativity in various fields like writing, designing, video production, blogging, and audio production.
SEO stands for search engine optimization, which is the process of generating organic or un-paid traffic to your site with the help of search engine results.
Digital marketing refers to doing business through online media with different devices such as a computer, mobile phone, laptops, or Internet of Things (IoT).
Bhutan has come a long way without the internet in the late '90s. At present, the country has changed and developed to cope with innovative technologies, that is good news.
PPC (Pay Per Click) is a model of internet marketing. Businesses pay fees to Search Engines sites each time a visitor clicks on their ads instead of free organic visitors. Companies bid for keywords and placements on top of search engine results.
Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.
Email marketing generates $38 for every $1 spent. It is an incredible 3,800% ROI (Return of Investment) that makes email marketing the inexpensive means of digital marketing strategy. It incorporates sending business proposals, commercial advertisements, and newsletters. It is important not to abuse email advertising without the correct strategies or else the emails will be spammed!
Technical SEO checks how search engine spiders crawl (internet bot that stores information from search engine to index) your site index and any other SEO work apart from its content. It essentially means improving the technical part of its website to increase the rank in search engines.