The Ultimate Guide to Digital Marketing in Bhutan
Digital Marketing helps maintain connections with larger numbers of people.
Digital marketing promotes and sells goods and services by using online marketing techniques such as Social Media Marketing, Search Engine Marketing, and Email Marketing.
Today’s consumers are online: hanging out on social media, staying updated on news sites, and blogs. Digital Marketing helps you grab people’s attention, build interest in your products and services, and drive sales.
It generates good results so businesses are excited and now prefer Digital Marketing over Conventional Marketing.
Let’s explore Digital Marketing: Types of Digital Marketing, why digital marketing is more effective than conventional marketing, role of digital marketing, and Digital Marketing strategy vs tactic.
Before exploring further on Digital Marketing it’s important to remember what Conventional Marketing is.
Conventional Marketing is a method of advertisement used for years:
- Newspaper Ads
- Magazine Ads
Conventional Marketing is an advertising method that we are all accustomed to. The world is becoming digital every day. We do our banking online, read the news on our phones, and books on e-readers.
Types of Digital Marketing
Content is King
Content Marketing is creating and providing content for a target audience. Examples of content marketing include blog posts, videos, podcasts, info graphics, white papers, case studies, and eBooks.
Search Engine Optimization for higher rankings in search engine
SEO is a method to increase the consistency and quantity of web traffic. By optimizing your content, you can increase relevant traffic. With search engine optimization, it makes it easier for web users to find you. To know more here is a link on the 3 Important Types of SEO You NEED to Know (provide link)
- Search engine marketing(SEM)
Search Engine Marketing (SEM)
SEM is a digital marketing technique that increases visibility of a website using paid methods in search engines. You recognize paid search results in Google by “Ad” icon. Google lists pages with “Ad” first in the search results.
Social Media Platforms
Social media marketing is the process of using social media platforms to attract traffic and attention. Social media will increase exposure and build relationships with your customers.
Social media marketing is paying attention to your customer’s needs and sharing valuable content.
Pay-per-click is an advertising platform where businesses pay a fee every time a user clicks on their ad. It’s the process of buying visitors to your site. Click here for more insights on Pay-per-click (link).
Email marketing is one of the components of digital marketing. It’s the use of email to promote products or services.
Email marketing also refers to building relationships with your customers. Your email should convey and engage meaningful interaction with your brand. For more exciting and informative content please read (link)
Digital marketing is more effective than conventional marketing?
- In conventional marketing, it’s easy to reach people in specific locations. However, digital marketing allows for global reach that narrows the target towards interests and particular attributes. Users can reply and comment on various forms in comparison to just one-sided conversation in traditional marketing.
- Conventional advertising costs more and is difficult to analyze the results. Digital marketing offers better options for advertisements based on marketing budget . (For example you can advertise with a minimum budget of $5)
- For conventional marketing, it takes longer to recognize the success of a campaign. A digital ad offers an instant click-through rate.
- An open communication line for digital marketing makes it easier to know how consumers respond to a campaign. With conventional marketing, it’s not easy for brand managers to get instant feedback unlike Digital marketing
Role of digital marketing
Digital Marketing creates a platform for all kinds of businesses online with branding and advertisement. The role of digital marketing is equally important and significant for small and new businesses as it is for well-established companies.
Small and medium-sized companies or emerging businesses now have the benefit of online advertising and leads.
Role of Digital Marketing in targeting & conversions
In commitment to facilitate the customers, businesses understand their needs and build trust instantly. Monitoring through Google analytic tools, businesses know their flaws and retarget customers with improved products and services. The rate of traffic, subscribers, leads, and conversions are some of the factors to measure the success of a business.
Digital Marketing guarantees better revenues
The role of digital marketing is significant in ensuring better revenues. It benefits you and your business with better ROI (Return on investment).
With easy targeting, significant lead generations, conversions, and sound revenue generation, small and medium businesses are likely to have 3.3 times better chances of enhancing their business.
Digital Marketing strategy vs. tactic
Digital Marketing Strategy is an action plan to achieve your goals. Your framework describes how you can achieve your targets, such as raising your conversion rate by five percent or increasing your lead generation rate by eight percent.
Without digital marketing strategies, the company does not have a map to achieve its goals that leads to campaigns that do not yield good results.
Digital marketing strategies are an act of promoting one’s business. The goal is to optimize revenue and maintain a competitive supply of products or services.
Marketing strategy involves a variety of tactics and actions that marketing executive’s take, such as selling or introducing promotional goods, sending emails, and interacting through social media platforms.
Examples of marketing tactics: Emails
Sending emails to potential customers and to targeted consumers. You meet customers and prospects via social media websites such as Facebook, Twitter, Instagram, etc.
Examples of Marketing Strategy: Digital Marketing Campaign
A digital marketing campaign is a strategic marketing initiative to achieve the desired goal. Usually, the end result would lead to increased brand recognition, increased traffic, better conversions, and more revenue.
Digital Marketing helps you grab people’s attention, build interest in your products and services, and drive sales. The world is digitizing every day, stay connected with Blue Dragon Digital Marketing Social media sites: Instagram, Facebook, Twitter, and take a chance to shape your business just the way you want.
3 Important Types of SEO You NEED to Know
SEO- Search Engine Optimization
Search Engine Optimization (SEO)
Google, World’s Most Popular Search Engine
SEO improves the quality of website content and traffic from search engines.
There are three types of SEO strategies:
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical Search Engine Optimization (SEO)
Technical SEO checks how search engine spiders crawl (internet bot that stores information from search engine to index) your site index and any other SEO work apart from its content. It essentially means improving the technical part of its website to increase the rank in search engines.
Why is Technical SEO Important?
What is Technical SEO?
It allows search engines like Google and YouTube to know that you have a website of high value. Technical SEO will make your site rank higher.
It makes sure that your website meets the requirement because SEO wants to provide its users with top results.
For example, Google will lose users if they offer slow, non-responsive web pages that are difficult to use. If your site loads quickly and is secure, Google crawlers will boost search engine rankings.
Create a strong technical SEO foundation for your website to make your users satisfied and rank high in search engines.
Here Are Some Tips to Increase Your Technical SEO
- Optimize Website for Mobile
Search engines rank websites that offer mobile browsing optimization higher as more people are using smartphones than PCs.
Example of Mobile Optimization
- Website Speed
Pingdom and Google Page Spread Insights provide tools to check the speed of your site.
The slow speed of your website will cost you.
- Secure Sockets Layer (SSL) certificate
SSL certificate delivers more security for visitors to your webpage. It protects their data and confirms identities that increase user’s trust. SSL certificate improves your SEO rank.
- Sitemaps to Search Engines
Sitemaps are lists of pages on your webpage that let search engines find, crawl your site, and index your site.
- Fast Site Loading
Take technical SEO seriously to avoid slow websites. Search engines will keep you from reaching your digital marketing goals to rank high if you offer slow websites.
Slow Website Speed Frustrates Users
- Broken Links
Use a broken link checker to see which links and pictures are malfunctioning on the website and fix it quickly.
- Enhanced Images
Use correct image formats for images like JPEG (Joint Photographic Experts Group) because an un-optimized image results in slow site speed.
Note: JPEG flattens digital images that improve the quality and size of the picture.
- Internally Link Words
Link other blog posts on your website to help search engines crawl your site.
Internal link keeps users on your site longer and increases your conversion rate. Only choose links that are related to each other. Please don’t overdo it. (Maximum of 2-5 links per blog.)
Keep Users within Your Website
Off-page SEO informs Google what users think about your site and its popularity. It simply refers to all the activities users engage in outside your website that raises your site’s rank in search engines.
For example, You have a tub full of rubber ducks (the ducks represent your webpages), and you fill the tub with water (which are links), your ducks will rise to the top.
Example on how to rank up your website
Here are some tips for building links on your website:
- Create great content that users want to link.
- The number of shares on social media of your content generates links.
- Write blogs as a guest on sites relevant to yours that will link back to your site.
Social Media Influence
- Grow a strong social media presence to share content and links. Social Media has more influence over search engine results than people realize.
Social Media Platforms
- Useful quality links to your website from other domains are crucial for your website’s domain authority.
Good Old Press Releases
- Old press releases are great for off-page SEO, even without the links. SEO sees your company’s name on another domain. That is the ultimate goal for digital marketers.
Create Info graphics
- Infographics (Visual Information) are still successful because they produce good traffic and lots of backlinks.
On-page SEO means all the actions that take place on your website. It is related to the site’s content, optimized for keywords, and provides visitors with a great user experience.
Here are some on-page techniques:
- Quality over Quantity
Content is king. Search engines with their improving algorithms will not rank your content high if it is not written well, copied, and has clickbait titles. Your content must be valuable, appealing, and unique for users.
Content is King
- Blogging Frequency
You have to keep your content up to date because Google looks for new web pages to index them. New and exciting content will influence rankings big-time.
- URL Structure
URL structure must have links that are clear and easy to understand.
- Title Tags and Meta Descriptions
A title tag describes the topic of your page. A Meta description is a summary of the page that appears on search engines. Your title can only have 60 characters and a maximum of 150 characters for Meta description.
Title, URL, and Meta Description
- Text Formats
Your articles must be scanable by the search engines. Text formats and structures offer an excellent reading experience.
- Optimize Images
Websites must use an appropriate image name and alternative tag that gives a brief description of that image correctly. The alt tag is used by SEO systems to understand the picture.
Enhanced Image example
- Internal Links
Link your relevant earlier articles as it gives SEO the extra boost it needs for your site to be higher in ranks. Internal links also give readers a chance to discover more content on your site.
How Interlinks Work
- External Links
You can link someone else’s links if it is related to your article because it is useful to the readers and creates a connection between the domains.
How External Link Works
- Optimize Anchor Texts
Anchor texts are short descriptions of the link users click on. It makes your site noticeable for search engines and helps your readers move comfortably from one site to another.
Anchor Text in a Link
Tip: Make your anchor text different and straightforward.
Make your keywords specific and user-centric because they bring high traffic to your website.
- Keyword Placements
Use your keyword in titles, the URL, the Meta description, subtitles, and in the body of your articles.
- Use in Moderation
Use keywords in moderation. Content must be well written and researched. For every 250 words, use a maximum of 3 keywords.
Everything in Moderation
SEO Essentials at your fingertips
Technical SEO is vital because it helps your website to rank higher in search engines.
Off-page SEO is essential as it informs search engines of your site’s value.
On-page SEO helps search engines understand your site’s content and its relevance. Now that you know the fundamentals of SEOs. Here are more
FREE SEO secrets and links below to help you rank your website higher in search engines:
What Is Content Marketing? How to Write The Best Content
Components of Content Marketing
New to Content Marketing?
Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.
On average, businesses allocate about 42% of their total marketing budget to digital marketing.
Digital Marketing is all about using search engines and social media platforms to increase higher rankings and incomes. Content marketing is a subset of digital marketing that focuses on engaging the customer through different content.
I will introduce the types and ways to write the best content marketing.
Content Marketing consists of; Blog writing, EBooks, Whitepapers, Info graphics, and YouTube marketing.
- Blog Writing
In the middle of blog writing
Blog writing is a process of writing online articles on a particular subject for readers. Why is blogging important? It increases Search Engine Optimization (SEO) rankings, develops flexible marketing strategies, and provides information to readers. Blogging accounts for 86% of content marketing, and if a company uses a blog, it receives about 96% more links to their website.
EBook is a digital version of manuscripts. It consists of text, images, and graphs. EBook marketing is long-form content that businesses use to develop trust between readers and the company. It displays information and insights for the targeted audiences about products/services.
EBooks are the best type of content marketing as it collects audiences’ information before using the service. Customers are required to fill their information like; email address to proceed further to the article.
Showing the whitepaper
A whitepaper is another long-form content marketing. It provides detailed information about the subject lines. A whitepaper is the best long-form content marketing for businesses because it gains respect from readers after publication. Example: booklets
Whitepaper is a report or an essay that uses a combination of authoritative languages and data to solve a problem. A whitepaper has a lengthy article between 1000-10,000 words.
Whereas, EBooks focuses on topics of interest with the aim to educate the reader. It is supported by electronic devices.
Kinds of info graphics
Info graphics are a form of content marketing. It helps businesses to educate and provide valuable information for leads and customers. It uses graphical images to engage customers about subjects.
Here are a few importance of using infographics;
- It helps to gain the audience’s attention.
- Increases brand awareness.
- It makes content simple to understand.
Engaging customers with YouTube marketing
YouTube Marketing is a form of digital marketing that uses videos to reach audiences through video channels. It helps to attract a broad audience to your videos and business websites.
How to write the best content?
Seven tips on how to create valuable content;
- Original Content
Originality defines your work.
Original content goes hand in hand with Google. Google punishes those articles that copy from other sources, and therefore, original content is an integral part of writing blogs. For example, Mahalo was a freelance writer. The business writes about different content. It is located in Brooklyn, New York. Every week, the company updates new articles, and content lacks originality. Google punished Mahalo, giving the notice to shut.
Original content means developing unique ideas on your own.
A few common mistakes that every business writer makes are;
“Can we ask permission from other websites and re-post articles?”
“We are unable to meet the word limit, so can we increase the number of keywords to increase our rankings on search engines?”
Always think of two rules when you are deciding what to write;
- If you write your content well, then you will get the recognition you deserve.
- If you do not have anything useful to write, then don’t write it at all.
II. Strong headlines
List of strong headlines
A strong headline develops an interest in readers as 80% of people read headlines, but only 20% will read its content.
Take your time to draft headlines, and select the best among them. The headline is what audiences will read first.
III. Actionable Contents
Guidelines on how to use the product
Actionable content is the guideline for readers to apply the information. It instructs readers on how to use a company’s services or products. People write well to gain the reader’s interests, but you should also provide guidelines to apply your information.
IV. Answer the questions
Helping to solve the missing piece
People type in questions, and Google generates a list of search results. Readers view your information looking for answers to their question and prefers short, precise, and straightforward solutions.
‘Just the Right’ Principle
The Goldilocks principle develops the interest of customers who want accurate answers quickly.
V. Research information
Looking into the various sources
Research is an essential technique to create exciting content. If your research is terrible, it will create issues for the readers and the company’s image. For example, you wrote an article for your company, and you received 1000 views and comments, but your information isn’t correct .what damage does this do to your company?
Accuracy of information builds trust with the reader. Here are two tips to qualify your research;
- Examine the source of the article.
- Determine multiple sources for the information.
VI. Entertaining readers with thought-provoking content
Readers are enjoying the information.
It is essential to engage your readers with exciting phrases and examples in order for them to continue reading;
- Question your reader frequently.
- Give an intense and exciting introduction.
- Share stories and anecdotes.
VII. Insert images and videos
Reader enjoying images and videos
It is important to engage your customer by inserting images and videos. It sparks the reader’s interest to continue the article.
After reading my blog, you can now write the best content and quickly increase your viewers’ number.
Thank you for your time in reading this article. Let me know if you have any questions regarding content marketing. Comment below.
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Introduction to Social Media Marketing
Social Media Marketing
Social media marketing uses social media platforms to increase website traffic and marketing. Social media marketing is about sharing business content on social media. As of January 2020, Facebook is the leading social media platform used for digital marketing. Other mainstream social media includes Instagram, LinkedIn, Twitter, Pinterest, and Tiktok. Social media has become so influential and has put businesses on the map.
Influencers are one of the aspects of social media marketing. They influence people on social media.
Importance of Influencers in Social Media Marketing
$ 1,000,000 per post (Highest paid influencer on Social Media)
How do influencers in social media platforms help in promoting your Business brands and products?
Influencers are an essential aspect of social media marketing. Businesses on mainstream media collaborate with public figures or celebrities for brand recognition. Promoting business brands and products through influencers help reach a wider audience and turn them into your consumers. This is why businesses partner with popular figures as their brand ambassadors. For example, Beyonce earns a million by posting a picture on Instagram.
Influencers have become an integral part of social media marketing. Influencers must be informed about the products or services that they are promoting. You need to pick influencers in the same niche for your products and services. To win followers through social media marketing without an influencer is a slow approach.
Here are some major social media platforms used by marketers:
1- Increasing market share through Facebook
Facebook, the leading social media site
Facebook is an important platform for marketers. With close to 2.5 billion people connected to Facebook, it allows you and your products to span worldwide. Facebook is the first social media platform to provide marketing and advertising for businesses. Marketing on Facebook engages your viewers and increases brand awareness.
So, how do you increase your Business via Facebook?
Increasing your business doesn’t come cheap. There are thousands of Facebook ads we see every day. So, in order to drive traffic to your Facebook ad, come up with an attractive and an influencer-created content that stands out.
2– Marketing your business brands on Instagram
Instagram for marketing
Instagram is the most used platform for promoting business ads. There is a higher probability of coming across a business ad within minutes on Instagram. Instagram allows you to create stories and post about your brands. Instagram recently added “Shopping” and “Check-out” features for businesses.
It is important to be consistent and prompt to comments and queries. Instagram allows you to broadcast live streams where you can share your business content. It also has a swipe up feature where you can engage your audience and bring them to your business page. Collaborating with influencers with these features of Instagram will enable you to boost your marketing.
3- LinkedIn Marketing
LinkedIn Marketing strategy
LinkedIn is very effective for business promotions. There are almost half a billion users on LinkedIn. Unlike other social media platforms, LinkedIn is a professional networking platform. Marketers can use LinkedIn to write articles, post images, and videos. If you want to use LinkedIn for personal and business purposes, you need to be consistent in posting your content.
There are more than 1, 00,000 articles published on LinkedIn every week.
There is a feature called “In mail” on LinkedIn. In mail is a paid feature and upon activating it, you can directly start a conversation without having to add members.
Pinterest is a photography app and is best used for showcasing your products and brand. Pinterest helps businesses to upload their business images and infographics. Pinterest is also a search engine, so make sure to use the right keywords for your images.
Individuals and businesses use Pinterest to upload their images with descriptions and create inbound links that direct the audience to your website.
5- Twitter marketing ideas
Twitter marketing tips
Twitter is a fast-paced social media platform and its users seek short-quick information. It is a platform where businesses share their Brand and content, increasing their product awareness. Twitter also allows you to share ads that can be conversational by using call to action and trending hashtags.
There are more than a thousand tweets in an hour, so your tweets need to be unique. A tweet or a retweet from an influencer helps in getting more visibility, promoting your Business.
6- Business promotion through Tiktok
There are more than 800 million active TikTok users every month and is the 6th most used social media platform. There are a lot of tik tok users who have gained popularity with a huge number of followers. Businesses can use tik tok influencers to promote their brand.
Millions of tik tok users is the reason why businesses are considering this platform. Identify your tik tok influencers to optimize your market exposure.
Social media marketing is prominent and easy for businesses or companies to promote their brands. It helps create and increase the target audience, and keep the viewers engaged. Half of the world’s population is socially active through different social media platforms. As a businessman or an entrepreneur, you should know about the importance of Social Media Marketing and influencers.
Visit our site to learn more about Social media Marketing
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Pay Per Click
Pay Per Click
You might have heard a little about PPC marketing. Are you curious to learn more?
Want to use PPC for your business? You are on the right page.
PPC (Pay Per Click) is a model of internet marketing. Businesses pay fees to Search Engines sites each time a visitor clicks on their ads instead of free organic visitors. Companies bid for keywords and placements on top of search engine results. For example, a restaurant bids on the keyword “Best Food,” this ad will take the top spot on Google results.
To build a profitable PPC, research, and select the right keywords. Establish those keywords into well-organized campaigns and ad groups. Search engines pay back the businesses with relevant and targeted pay per clicks. Google charges you less if your ads are useful to users, resulting in higher profit.
Google Adwords (Adwords/Display ads/ Remarketing)
Google Adwords is also known as Google Ads.
Google Adwords (Google Ads) is one of the most popular PPC advertising tools. It helps companies to create ads that appear at the top of Google Search results. Google Adwords functions on the Pay Per Click model. Google chooses the winners among advertisers with qualitative and valuable keywords.
The system allows the winning advertisers to reach potential customers at a cost that fits their budget. Conducting PPC through Google is valuable because it has a massive amount of traffic. Achieve a successful PPC advertising campaign by focusing on:
- Relevant keyword– Craft relevant PPC keyword.
- Landing Page Quality– Create optimized persuasive landing pages with relevant content and clear call-to-action.
- Quality score– Google rates on relevance, quality of your PPC campaigns, keywords, and landing pages.
- Creative– Appealing ad copy is essential. Use Free Smart Ads Creator to create quality ads that will demand clicks.
Ads in the Google Display Network
Display ads are promotions of pictures on websites or social media platforms through banners, images, flashcards, and videos. It provides general promotions and brand messages to site visitors. Display Ads are a method of luring the audiences of a website, social media, or other digital mediums to take a specific action. It encourages the audience to click-through to a landing page.
Display ads charges on CPC (cost per click) basis.
Remarketing re-engages site visitors.
Google Ads remarketing is an online advertisement. Remarketing is a way of serving targeted ads to viewers who have already visited or taken action on your website. Past viewers will see these ads while browsing the web, watching YouTube, or reading news sites. Remarketing increases your conversion rate and ROI (Return on Investment) because past visitors are more likely to become your customers or complete valuable actions on your website.
Facebook Ads (Pics vs. Videos)
Facebook ads are advertisements on Facebook. Facebook has a broader audience network, including its additional applications such as Whatsapp and Instagram.
Businesses use Facebook advertising to reach a wide range of audiences. Facebook ads are cost-minimizing and useful tools for digital marketing. Advertising on Facebook will help gain positive and long-term results.
Video ads v/s picture ads
Video ads v/s Picture ads
55% of internet users watch online videos every day, but some brands stick to picture ads because video ads as a marketing tool are expensive and time-consuming. If you want to succeed in the advertising business, we advise that you try both. It is through tests that you find out which medium works best for your business. Both tools have their merits and demerits. In marketer’s know-how, video ads do better than picture ads.
A combination of sounds and images will give you a deeper understanding than a straight photo. An image ad allows you to use pictures to promote your brand. The viewers are redirected to your website when they click on your ad. It is an easy advertisement and can be an excellent way to start if you are new.
Benefits of PPC
Illustration of PPC benefits
If you haven’t opted for PPC advertising yet, these great paybacks may change your mind.
- Businesses don’t pay: Businesses do not pay for the ads to be displayed unless customers click on their ads and are engaged in their sites. It is a cost-per-click (CPC) model.
- Full editorial control: You have complete control of the title, ad copy, keyword, and the URL of the page.
- Good accountability: The right tracking system calculates the ROI for individual keywords.
- Predictable: Traffic, rankings, and results are generally stable and predictable in comparison to SEO.
- Speed: PPC listings get posted quickly, whereas SEO results can take months to achieve.
Pay Per Click V/S Search Engine Optimization
Search Engine Marketing
The two ways to market your business through search engines are Search Engine Optimization (SEO) and Pay Per Click (PPC). Which is better: SEO or PPC as a marketing approach? There are two significant differences between SEO and PPC.
The first is how traffic is obtained, and the second is where listings appear on the search results pages, but in many cases, SEO and PPC work best when integrated and well-aligned. However, SEO proves to be technically more difficult than PPC.
Organic Traffic: Search Engine Optimization is the organic way to rank in a search network. For example,
Paid Traffic: You pay for the advertisements you run on Google. You will be able to see your site on top of Google’s search results, even above the organic search results.
How Much Does PPC Cost?
On average, businesses make payments to Google search engine for every click amounting to $1-$2. The cost goes up to $9,000 – $10,000 every month and equates to approximately $108,000 to $120,000 per year.
PPC business is the future of your digital marketing strategy. PPC improves your ad campaigns, and it can provide a better market to your ideal audiences.
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