Top 5 Digital Marketing Courses in Bhutan (DM Basics, SEO, CM, SMM, EM)
Digital market helps to survive in the competitive market
“Ignoring digital marketing is like representing your business without any audience,” Jason Matthew. The digital market has shown its impact in the market ever since its existence. According to Emarsys, there are 3.2 billion social media users who are active every day. That is 42% of the total population. Creating an online presence is a business’s key strategy to reach a large audience with overflowing social media users. If your business is still in the traditional market, then your business will not survive in the competitive market. After knowing the importance of digital marketing, people started taking it seriously and even started taking courses.
Are you interested in learning about the digital market but don’t know how? Well, you are on the right track. Here are the 5 top digital marketing courses in Bhutan. To be an expert digital marketer, one should be expert in all the courses related to it as it is linked to one another. It’s a perfect opportunity to build a career in digital marketing.
- Search Engine Optimization
Increase business website rank through SEO
“No website can stand without a strong backbone, and that backbone is technical SEO,” Neil Patel. SEO uses the right keywords, high quality, and relevant content to rank your website high on search engines. It is the process of optimizing the content, technical setup, and your website’s reach so that your pages appear on the top of search engine results for a specific set of keywords.
SEO helps you reach a wider audience and draws them towards your site when they display behavior implying that they are searching for relevant products. It helps increase visibility and reach. It is a methodology to generate traffic towards your websites. The most popular search engines are Google, Yahoo, Bing, DuckDuckGo. Seo helps you to understand how traffic works.
Though Bhutan has fewer digital marketing companies, Blue Dragon Digital Marketing has built its strong online presence and it is considered the best digital marketing company in Thimphu, Bhutan.
- Search Engine Marketing
SEM, get traffic and visibility from both organic and paid search
You can boost your websites by increasing the visibility in search engine results pages, primarily through paid advertising in SEM. With over 86% of the search market share, Google is most used for search engine marketing. Google Adwords is probably the most popular search engine marketing platform. You have to pay for keywords if you go for the SEM method of promoting your business. Pay per click is the same as SEM. You have to pay search engines and websites to advertise your website or products.
- Social Media Marketing
Social media marketing to reach wider audience
Social media marketing uses social media platforms to connect with audiences to build brand, increase sales, and drive website traffic. SMM allows businesses to communicate with existing clients and reach out to new ones while promoting their products. It creates content to promote your business on social media platforms like Facebook, Instagram, and Twitter.
More number of Bhutanese are into social media, especially Facebook. There were 442 600 Facebook users in Bhutan as of February 2020, which accounted for 52% of its entire population. Facebook serves as the best SMM in Bhutan in creating brand awareness and engaging with the customers.
- Content Marketing
High quality and relevant content is key in digital marketing
“Content is the atomic particle of all digital marketing,” said Rebecca Lieb. Having clear, compelling, and concise is crucial to have killer clear content. Having good content improves the conversion rate as it allows you to connect with leads and customers. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain audiences.
Ultimately, it helps to drive profitable customer reaction. Some of the examples of content are blogs, educational articles, e-books, and videos.
- Email Marketing
Email Marketing is old but valuable
Email marketing may be the oldest compared to another form of digital marketing. Still, it never fails to create value and one-on-one personal relationships with its large number of clients. It is the highly effective digital marketing strategy of using electronic mail to communicate with prospects and customers. It can convert prospects into customers and turn one-time buyers into loyal clients.
Email is one of the very first means of digital communication to arrive back in 1971. With over 4 billion email users, email is considered the most effective channel in B2B marketing. Scalability is the key advantage of email marketing. An email is sent to large recipients for a relatively low cost.
In a nutshell, digital marketing has become crucial in this competitive market. The main focus of digital marketing is to bring awareness, acquisition, and retention to the business. clear, compelling, and concise content is the key To making your website rank. Taking up the digital marketing courses in Bhutan will help your business grow and compete with other businesses.
Starting a new business? Or want to boost your revenue? visit the best digital marketing company in Thimphu, Bhutan – www.bluedragondigitalmarketing.com