What Is a Digital Marketing Strategy?

What Is a Digital Marketing Strategy?

If you want your business to grow and make its online presence known, then developing a digital marketing strategy is the only way. A web marketing strategy will drive more valuable traffic to your page by earning more leads that turn into conversions, resulting in your business’s growth.

What is a digital marketing strategy, and how do you create one?

This blog post will help you know what a digital marketing strategy is and how you can develop a successful digital marketing action plan. If you want to make your online presence more successful, contact Blue Dragon Digital Marketing and learn how to grow your business.

A digital marketing strategy outlines a series of actions that use online marketing channels to achieve numerous goals. Channels include paid, owned, and earned media. A digital marketing action plan helps you build and successfully launch your online marketing strategy.

Don’t make a mistake by thinking all digital marketing strategies are the same, and no two digital marketing strategies are alike. Consider a unique approach to fit the needs of your business. A robust online marketing strategy explains the following goal types:

  1. Short-term
  2. Medium-term
  3. Long-term

Setting many types of goals allows you to come up with an effective business plan. Consider short and medium-term objectives that will ultimately help you achieve your long-term goals.

How are digital marketing campaigns and digital marketing strategies different?

Most people make a common mistake by thinking that digital marketing and digital marketing campaigns are the same. No, they are not. Digital campaigns are what you make use of to achieve the goals of your digital marketing strategy.

You need to develop a digital marketing strategy if you want to successfully use your digital marketing campaigns.

It is only through the online strategy that will help you develop successful and strategic web campaigns. A top-notch internet marketing strategy will help you earn valuable leads and income for your business.

How to create a digital marketing strategy in 4 steps

How to create a digital marketing strategy in 4 steps

Now that you know what a digital marketing strategy is let us help you create one. Learn on how to develop your digital marketing action plan in just four easy steps.

1. Create buyer personas

To launch a successful digital marketing strategy, you must know who your targets are. You must know who wants your products or services. Creating buyer personas is the best way to establish who is in your target prospects. Buyer personas are personas that represent the prospects who are interested in your products and services. Build a strong marketing strategy with detailed and robust buyer personas. Know your ideal customer so that you can target them in the best appealing way.

How do you create a buyer persona?

How do you create a buyer persona?

The best way to create a buyer    persona is by researching and interviewing your audience to learn more about them and  their tastes and preferences. You may want to base your buyer persona on real data to make sure that you don’t make any wrong assumptions about your audience; it will negatively affect your business.

Consider the following demographic information:

  • Location
  • Age
  • Income
  • Job

Other important information also includes:

  • Goals
  • Interests
  • Hobbies
  • Challenges

Use this information to create your buyer personas and shape your strategy to use the best-suited channels to reach your prospects. 

2. Set your goals

Set your goals

Setting your goal is very crucial if you are to create a digital marketing action plan. It is not possible to develop a strategy without knowing what purpose you want to achieve. Setting goals will help you understand what exactly you want to accomplish with digital marketing. 

Give focus on short, medium, and long-term goals. Your goals should always align with your business’s goals. When you set goals, you must establish:

  • What you want to achieve
  • When you want to reach it
  • How you’ll measure that achievement


You’ll want to create S.M.A.R.T goals for your digital marketing strategy.

  • Specific: Your goals are precise to what you want to achieve. You don’t want to set vague goals like “get new customers,” but rather, “earn X amount of leads.”
  • Measurable: When you set goals, you want to measure whether you’ve accomplished that goal. When you create a plan like, “earn X amount of customers,” you can measure how many customers you obtain to see if you’ve met that goal.
  • Attainable: Many companies make the marketing mistake of setting goals that aren’t realistic. You wouldn’t set a goal to earn 200 leads if that isn’t feasible for your business. Instead, aim to set competitive purposes, but not impossible ones.
  • Relevant: Your goals should relate to what you’re trying to achieve with your campaign and your business. You wouldn’t set a plan to get “X number of email subscribers” if you aren’t running an email campaign. Your goals should always align with what you want to accomplish.
  • Timely: When you set goals, you must establish a timeframe for achieving them. You want to give yourself a deadline for reaching your goals. Whether it’s weeks, months, or years, ensure your goals have a timeframe.

S.M.A.R.T goals will help you develop more precise and better targets for your digital marketing action plan. You will be happy to see positive results with your campaign when you set goals.

3. Audit your current online marketing strategies

Audit your current online marketing strategies to create a buyer persona

You must audit your digital marketing process to make it more effective and successful. You are responsible for knowing how your campaign functions and what you can do to improve it.

4. Establish your budget

When setting up a digital marketing strategy, it’s essential to know how much you can spend and what resources you have for your campaign

Do not plan for a digital marketing strategy that goes beyond your budget line. Establishing a budget for your digital marketing is a suitable method. Create a specific account for each campaign. The division ensures a smooth budget process, and you can know how much to spend on each one. You may end up over-investing into one digital marketing strategy if you have only one budget for all of your marketing strategies. 

Build your digital marketing action plan today. A web marketing strategy is a crucial part of helping your business grow. When you have a digital marketing action plan in place, you’ll keep your business focused on achieving your goals.

Search engine optimization (SEO)

SEO techniques that will help your content get indexed and ranked in search results

Search Engine Optimization (SEO) is the process of optimizing the content, technical setup, and your website’s reach so that your pages appear on the top of a search engine results for a specific set of keywords. SEO helps you reach a wider audience and draws them towards your site when they display behavior, implying that they are searching for relevant products. While PPC and retargeting have their place, organic online traffic earned through search engine optimization significantly influences search rankings. Using SEO increases visibility and reach. 

Below are the basic SEO techniques that will help your content get indexed and ranked in search results:

  • Relevant keywords – Place your keywords in the headline, subheaders, content so that Google can recognize them and direct your target prospects.
  • A well-designed, well-organized site – Google also checks how usable and relevant your area is and how easy it is for the people to find your content.
  • Clean page URLs – The URL structure of your pages shouldn’t be gibberish.

Internet Marketing

Internet marketing is also known as online marketing.

Internet marketing is one of the cheapest ways to reach your target market, regardless of your business’s size and type. Internet marketing, also known as online marketing, promotes a company or brand using internet tools that help drive traffic, leads, and sales. Internet marketing is a broad term that encompasses a range of marketing strategies and tactics, which includes content, email, search, and paid media.

Today, internet marketing is often used interchangeably with content marketing because content marketing is also described as the upcoming internet marketing of both present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing vs. Traditional Advertising

What is Internet Marketing? Your Guide to Today’s Online Marketing

Why do you think the traditional way of advertising no longer sells?

Traditional advertising focuses on face to face delivery of messages to sell the product or the services. It is obstructive, interruptive, and intrusive as it shouts, “Hey, look at me!” while waving its arms. I am pretty sure that you may have more knowledge of traditional ads because you experience them in your everyday life.

Ads are annoying and frustrating.

Ads are annoying and frustrating

The traditional way of advertisement is no more how consumers prefer to know about new products in the market. Businesses need to take a different and more convenient approach rather than shoving in consumer’s faces. That is what content marketing exactly is. Companies use content marketing to publish contents that teach, guide, inspire, or solve consumer’s problems. The target consumers can easily find the web content, avoiding it being pushed in their faces. If the content proves advantageous, then the prospects keep coming back for more.

Why Internet Marketing?

You may still wonder why internet marketing?

Below are some reasons why Internet marketing the best way to move your business forward:

Digital Marketing Agency in Bhutan

Digital Marketing Agency in Bhutan

The Internet was introduced in Bhutan only in the late ’90s, but today the tiny country has changed and developed to cope with the modern innovative technologies. Now that you know, marketing through SEO and other digital marketing approaches makes products accessible and draws more clients. It is now time that businesses in Bhutan know which agency to content regarding SEO and Digital Marketing.

Most reliable Digital Marketing Agency in Bhutan

Blue Dragon Digital Marketing is the most experienced and dependable digital marketing agency in Bhutan.

Blue Dragon Digital Marketing (BDDM) is the leading company and the most reliable, experienced digital marketing agency in Bhutan. Blue Dragon has some highly skilled es in social media marketing channels that provide the best SEO and digital marketing results. 

Contact Blue Dragon Digital Marketing to go digital. 

BDDM is one of the credited digital marketing agencies in Bhutan and has teams in the USA, New Delhi, and Bhutan. BDDM helps businesses in online marketing, e-commerce, digital marketing, SEO, and Pay Per Click. BDDM also helps international companies place their brand and allows them to make their business go completely digital.

BDDM has a bunch of standards where their accomplices are educated about the outcomes with consistency. The principal procedure of BDDM is a shared benefit; it gives what is guaranteed and what is conveyed.

If you want to learn more about creating a custom digital marketing action plan, Contact us online or call us at +975 17140163 to see how our team of experts can help you develop, launch, and manage your digital marketing strategy.

Continue reading about what digital marketing is.

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