What Is Content Marketing? How To Write The Best Content

New to Content Marketing?

Content Marketing is a marketing approach to create and distribute valuable, consistent, and relevant content to attract targeted customers. It helps businesses to increase sales, reduce costs, and provide better service to loyal customers.

On average, businesses allocate about 42% of their total marketing budget to digital marketing. 

Digital Marketing is all about using search engines and social media platforms to increase higher rankings and incomes. Content marketing is a subset of digital marketing that focuses on engaging the customer through different content.

I will introduce the types and ways to write the best content marketing.

Content Marketing consists of; Blog writing, Ebooks, Whitepapers, Infographics, and youtube marketing.

  1. Blog Writing 

In the middle of blog writing

Blog writing is a process of writing online articles on a particular subject for readers.  Why is blogging important? It increases Search Engine Optimization (SEO) rankings, develops flexible marketing strategies, and provides information to readers.  Blogging accounts for 86% of content marketing, and if a company uses a blog, it receives about 96% more links to their website.


Displaying ebook

Ebook is a digital version of manuscripts. It consists of text, images, and graphs. Ebook marketing is long-form content that businesses use to develop trust between readers and the company. It displays information and insights for the targeted audiences about products/services.

 Ebooks are the best type of content marketing as it collects audiences’ information before using the service. Customers are required to fill their information like; email address to proceed further to the article.


Showing the whitepaper 

A whitepaper is another long-form content marketing. It provides detailed information about the subject lines. A whitepaper is the best long-form content marketing for businesses because it gains respect from readers after publication. Example: booklets

Whitepaper is a report or an essay that uses a combination of authoritative languages and data to solve a problem. A whitepaper has a lengthy article between 1000-10,000 words.

Whereas, Ebooks focuses on topics of interest with the aim to educate the reader. It is supported by electronic devices.


Kinds of infographics

Infographics are a form of content marketing. It helps businesses to educate and provide valuable information for leads and customers. It uses graphical images to engage customers about subjects.

Here are a few importance of using infographics;

  • It helps to gain the audience’s attention.
  • Increases brand awareness.
  • It makes content simple to understand.

Youtube Marketing

Engaging customers with Youtube marketing

Youtube Marketing is a form of digital marketing that uses videos to reach audiences through video channels. It helps to attract a broad audience to your videos and business websites.

 How to write the best content?

Seven tips on how to create valuable content;

  1.  Original Content

Originality defines your work.

Original content goes hand in hand with Google. Google punishes those articles that copy from other sources, and therefore, original content is an integral part of writing blogs. For example, Mahalo was a freelance writer. The business writes about different content. It is located in Brooklyn, New York. Every week, the company updates new articles, and content lacks originality. Google punished Mahalo, giving the notice to shut. 

Original content means developing unique ideas on your own.

 A few common mistakes that every business writer makes are;

“ Can we ask permission from other websites and re-post articles?”

“We are unable to meet the word limit, so can we increase the number of keywords to increase our rankings on search engines?”

Always think of two rules when you are deciding what to write;

  1. If you write your content well, then you will get the recognition you deserve.
  2. If you do not have anything useful to write, then don’t write it at all.

II. Strong headlines

List of strong headlines

A strong headline develops an interest in readers as 80% of people read headlines, but only 20% will read its content.

Take your time to draft headlines, and select the best among them. The headline is what audiences will read first.

III.  Actionable Contents

Guidelines on how to use the product

Actionable content is the guideline for readers to apply the information. It instructs readers on how to use a company’s services or products. People write well to gain the reader’s interests, but you should also provide guidelines to apply your information.

IV. Answer the questions

Helping to solve the missing piece 

People type in questions, and Google generates a list of search results. Readers view your information looking for answers to their question and prefers short, precise, and straightforward solutions.

‘Just The Right’ Principle

The Goldilocks principle develops the interest of customers who want accurate answers quickly. 

V. Research information

Looking into the various sources

Research is an essential technique to create exciting content. If your research is terrible, it will create issues for the readers and the company’s image. For example, you wrote an article for your company, and you received 1000 views and comments, but your information isn’t correct .what damage does this do to your company?

Accuracy of information builds trust with the reader.  Here are two tips to qualify your research;

  • Examine the source of the article.
  • Determine multiple sources for the information.

VI. Entertaining readers with thought-provoking content

Readers are enjoying the information.

It is essential to engage your readers with exciting phrases and examples in order for them to continue reading;

  • Question your reader frequently.
  • Give an intense and exciting introduction.
  • Share stories and anecdotes.

VII. Insert images and videos 

Reader enjoying images and videos

It is important to engage your customer by inserting images and videos. It sparks the reader’s interest to continue the article.


After reading my blog, you can now write the best content and quickly increase your viewers’ number. 

Thank you for your time in reading this article. Let me know if you have any questions regarding content marketing. Comment below.

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