What Is Digital Marketing?
Most people would have heard about digital marketing. They might have some idea about it but most people lack the basic knowledge about digital marketing and how it works. The high-level meaning of digital marketing refers to advertising products and services through a digital medium such as search engines, websites, social media, email, and other mobile apps.
Businesses today use online media channels to promote their goods, services, and brands. Even consumers all around the globe rely on digital mediums to research and buy products. For instance, Google marketing insights showed that 48% of clients start their inquiries on search engines, while 33% look to brand websites and the remaining 26% search using mobile applications.
Modern-day digital marketing is an enormous system of channels through which businesses onboard their brands. To achieve a true potential of digital marketing, it is very crucial to dig deeper into modern day’s vast and intricate cross channel world that would help to formulate strategies to make a greater impact and engagement from the customers.
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”
– Sanjay Dholakia, Former Chief Marketing Officer, Marketo.
Two important components of Digital Marketing
Components of Digital Marketing
Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. You need to have some knowledge on the components of digital marketing to utilize these channels in a most effective way.
Paid search or pay-per-click (PPC)
Paid search or pay-per-click (PPC) advertising are the sponsored or paid results that pop up on the top or side of a search engine results page (SERP). These ads charge you for every click and they appear when certain keywords are entered, so the ads are being targeted to audiences seeking something in particular. These ads are very effective because they rely on data collected from individual’s online behavior. It is also used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also retarget, which means that depending on the customer’s actions, marketing automation tools can craft unique, personal cross-platform ads.
Search engine optimization (SEO)
SEO techniques that will help your content get indexed and ranked in search results
Search Engine Optimization (SEO) is the process of optimizing the content, technical setup, and your website’s reach, so that your pages appear on the top of a search engine results for a specific set of keywords. SEO helps you to reach a wider audience and draws them towards your site when they display behavior implying that they are searching for relevant products. While PPC and retargeting have their place, organic online traffic earned through search engine optimization has a big influence on search rankings. Using SEO increases visibility and reach.
Below are the basic SEO techniques that will help your content get indexed and ranked in search results:
- Relevant keywords – Place your keywords in the headline, subheaders, content, so that Google can recognize it and direct your target prospects.
- A well-designed, well-organized site – Google also checks how usable and relevant your site is and how easy it is for the people to find your content.
- Clean page URLs – The URL structure of your pages shouldn’t be gibberish.
Internet marketing is also known as online marketing.
Internet marketing is one of the cheapest ways to reach your target market, regardless of the size and type of your business. Internet marketing, also known as the online marketing is the process of promoting a business or brand using internet tools that help drive traffic, leads, and sales. Internet marketing is a broad term that encompases a range of marketing strategies and tactics which includes content, email, search, and paid media.
Today, internet marketing is often used interchangeably with content marketing because content marketing is also described as the upcoming internet marketing of both present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content Marketing vs. Traditional Advertising
Why do you think the traditional way of advertising no longer sells?
Traditional advertising focuses on face to face delivery of messages to sell the product or the services. It is obstructive, interruptive, and intrusive as it shouts, “Hey, look at me!”, while waving its arms. I am pretty sure that you may have more knowledge on traditional ads because you experience it in your everyday life.
Ads are annoying and frustrating
Ads are annoying and frustrating
The traditional way of advertisement is no more the way consumers prefer to know about new products in the market. Businesses need to take a different and more convenient approach rather than shoving in consumer’s faces. That is what content marketing exactly is. Businesses use content marketing to publish their contents that teaches, guides, inspires or solves consumer’s problems. The target consumers can easily find the contents on the web avoiding it being pushed in their faces. If the content proves advantageous then the prospects keep coming back for more.
Why Internet Marketing?
You may still wonder why internet marketing?
Below are some reasons why Internet marketing the best way to move your business forward:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on google, on average.
Digital Marketing Agency in Bhutan
Digital Marketing Agency in Bhutan
The Internet was introduced in Bhutan only in the late 90’s but today the tiny country has changed and developed to cope with the modern innovative technologies. Now that you know marketing through SEO and other digital marketing approaches makes products accessible and draws more clients. It is now time that businesses in Bhutan know which agency to content regarding SEO and Digital Marketing.
Most reliable Digital Marketing Agency in Bhutan
Blue Dragon Digital Marketing is the most reliable and experienced digital marketing agency in Bhutan.
Blue Dragon Digital Marketing (BDDM) is the leading company and the most reliable, experienced digital marketing agency in Bhutan. Blue dragon has some of the highly skilled employees in social media marketing channels that provide the best result for SEO and digital marketing.
Contact Blue Dragon Digital Marketing to go digital
BDDM is one of the credited digital marketing agencies in Bhutan and has teams in USA, New Delhi and Bhutan. BDDM helps businesses in online marketing, e-commerce, digital marketing, SEO and Pay Per Click. BDDM also helps international businesses place their brand and helps them make their business go completely digital.
BDDM have a bunch of standards where their accomplices are educated about the outcomes with consistency. The principal procedure of BDDM is shared benefit; it gives what is guaranteed and what is conveyed.
A business without computerized promoting plans resembles a man without a dream! Change your system currently by executing SEO and advanced advertising in your business. With the developing advancements, customers and web-clients change, thus do the calculations of a web crawler. Website optimization is crucial for any neighborhood business here in Thimphu, Bhutan, to have an online presence. With the assistance of the best SEO and Digital Marketing organization in Thimphu, neighborhood organizations can accomplish their objectives and goals.
Also read about the 10 Reasons you need a marketing strategy for 2021