Are you interested in digital marketing? Do you want to learn the essence and what it can do for your business?
Before diving into the essence and importance of digital marketing and digital marketing in Bhutan, it is important to know what digital marketing means. This way, you will fully understand everything about digital marketing.
What Is Digital Marketing?
In simple terms, digital marketing is selling your services and products through channels like email, phone apps, messages, social media, and SEO. The process always includes electronic devices such as computers and phones.
Digital marketing in Bhutan has started, and Bhutanese see its impacts. There is more than one way for digital marketing to operate. It can take various forms, such as web video, digital advertising, search engine marketing, sponsored social media posts, content marketing, and social ads. Digital marketing in Bhutan is frequently contrasted with conventional marketing, such as magazine advertisements and billboards. Surprisingly, television is sometimes grouped together with traditional marketing.
Why Digital Marketing Is A Must For Your Business
Digital marketing in Bhutan can increase your marketing strategy, assist you in getting to know your audience, learn critical facts about them, and provide analytics that will lend credibility.
Here are compelling reasons why digital marketing is important and how it can turn the table in your favor.
1. Getting To Know Your Audience And Taking Actions
Many businesses do not have a proper understanding of who their audiences are. Several businesses assume the entire population is their audience, their customers; however, it’s crucial to understand the services and products that you sell aren’t for everyone.
Through digital marketing in Bhutan, you can know your audience, learn their behavior, and target them accordingly. One of the most notable reasons digital marketing is crucial is that it allows you to target your consumers better. This way, you can directly market to those interested in your services and products. You can also reach leads (prospect consumers) and turn them into loyal consumers.
You no longer have to wait for people to notice your marketing efforts and contact your business. Target your audience more precisely with digital campaigns than traditional approaches.
2. Reaching Audience Where They Are
People spend more time online as the Internet grows in popularity. 9/10 times your audiences are searching the web for your goods or services, emphasizing the significance of digital marketing. Digital marketing in Bhutan and worldwide makes it easier for your audiences to reach you virtually. It is one of the reasons why building an online presence is so important in digital marketing; if they can’t find you, you risk losing your audience to your competitors.
3. Measuring And Monitoring Results In Real-Time
A website is undoubtedly the single most significant marketing tool, as it provides information into what people are interested in and how they locate and navigate your website. How many users have been to your website? Where do they come from, organic search, pay-per-click (PPC), social media posts, or email marketing? You can see how your stats change over time, giving real-time feedback on whether your digital marketing alerts reach the correct people.
Through this, your business can take the next step and push your products and services to your target audience. It is one of the reasons businesses are going into digital marketing in Bhutan.
4. Engaging Your Consumers & Market Research
In today’s highly competitive world, digital marketing gives you a dynamic advantage in how you advertise your business. One of the primary reasons digital marketing in Bhutan is growing important is speaking with prospective and present consumers, answering inquiries, and handling concerns. It lets you engage with a wider audience, and you can do more than sell.
Digital marketing allows you to get opinions and do market research to help you make better decisions. Through engagement, your visibility increases. You can also swiftly match or outperform competitors’ deals, putting you at the forefront of the market.
As a result, digital marketing is more than significant — it is essential to your company.
5. Competing With Giants With Digital Marketing
The most discouraging part of owning a business is competing. Business titans have a big name, which immediately entices others to trust them. Digital marketing in Bhutan is your fighting chance to go against large businesses. SEO and pay-per-click (PPC) marketing help level the playing field.
The ranking of your website is based on its relevance with SEO. Large businesses cannot buy their way to the top of the game. Competitors must optimize their sites in the same way.
Similarly, PPC ads are also based on relevancy. Even if your competitor giants spend twice as much per click for the same phrase as your company, this does not secure them first place.
They cannot purchase a top-ranking ad place since, once again, the rank is determined by the relevancy of your ads. Digital marketing in Bhutan offers small and medium-sized businesses the opportunity to compete with giants.
If your business can develop relevant content based on your PPC keywords and engage your customers, your competitors will not outrank you in the digital world.
Digital marketing in Bhutan is a fantastic way for your business to expand and achieve new milestones. You’ll be able to perform various digital marketing strategies to provide useful outcomes for your business.
At Blue Dragon Digital Marketing, we optimize various digital marketing tools to understand who our clients’ target audiences are, reach the audience, measure and monitor results in real-time, and help them compete with business giants.
Learn more about Blue Dragon’s services, contact us online and make your business the best among the competitors through digital marketing in Bhutan.
COMPONENTS OF DIGITAL MARKETING.
Digital marketing is the process of marketing and promoting products and services via online marketing techniques such as social media marketing, search marketing, and email marketing. Digital marketing in Bhutan is a new concept that not many are not aware of. Today’s clients spend a lot of time online, whether on social media, reading news sites and blogs, or seeking a solution to a problem.
Digital marketing places you in those same channels, allowing your best prospects to see you, learn more about you, and even ask questions about you and your goods or services.
If you’re new to digital marketing, the thought of learning all of the online marketing methods employed in digital marketing may be intimidating. In reality, you’ll need to learn a variety of strategies. However, they all work together to build a foundation for your company by recruiting prospects, cultivating connections, and generating offerings to which your target audience will like and respond.
Let’s take a deeper look at how digital marketing works and the key components you should be aware of.
- HOW DOES DIGITAL MARKETING WORK?
Digital Marketing’s Action Plan
In many ways, digital marketing resembles conventional marketing. Effective organizations establish mutually beneficial relationships with prospects, leads, and customers in both circumstances.
To give you an example, If you plan a vacation, the first thing you do is scour the internet for the finest places to visit, which is followed by numerous inquiries about your budget and many other related-FAQs.
Whatever it was, you certainly started by exploring the internet to learn more about it, how to do it, and what your best alternatives were. Your final choice was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and budget you studied, and when everything matched well, you could make a more accurate decision.
The majority of purchase choices are made online. As a result, regardless of what you sell or promote, you must have online visibility.
The idea is to create a digital marketing plan that positions you in almost all the places your audience is already present, then communicate with them in several ways utilizing various digital platforms.
To understand it further, let’s check out the important components of digital marketing in detail.
- – PAID SEARCH
Paid search is a sort of digital marketing in which search engines like Google and Bing allow advertisers to place ads on their search engine results pages (SERPs). Paid search operates on a pay-per-click approach, which means you pay only when someone clicks on your ad. Compared to more traditional advertising types, this makes it a quantifiable and controllable channel of digital marketing in Bhutan.
These adverts are placed on Google based on six key factors:
Bids – Using an auction framework, companies bid on keywords or phrases that are distantly relevant to their products and services. These advertisements are pay-per-click (PPC), implying that businesses only pay when their advertisements are clicked.
Ads and landing pages – Google evaluates the relevancy and utility of landing pages and awards a Quality Score to ads.
Ad thresholds– includes ad quality, ad location, user signals and characteristics, the topic and type of the search, and associated auctions.
Keyword popularity – If two advertisements have the same ad ranking, the one with the highest bid will win.
Context of search – The search phrase, location, time, device type, nature of the search, competing adverts, and search results are all factors.
Ad extensions – have an impact since businesses may include phone numbers and various URLs (e.g., ad extensions).
- – SEARCH ENGINE OPTIMIZATION (SEO)
Importance of SEO
Search engine optimization (SEO), the basis of successful digital marketing in Bhutan, refers to various tactics meant to improve your ranks in online search results. What is your motivation for wanting to be rated first? Surprisingly, 75% of people never go past the first page of search results.
You can have the best-designed website in the world, but if it doesn’t rank on the top page, most people will never see it. While your website ranks at the top of search engine results pages (SERPs), more qualified prospects will find and contact you when looking for items or services similar to yours. In other words, greater search results lead to more leads, phone calls, and income for your business.
- – CONTENT MARKETING
The Importance Of Content Marketing
Content marketing is one of the SEO tactics for small businesses but not a widely used technique for digital marketing in Bhutan. Still, once you understand the benefits, you wish you had begun using it years ago! You must include content in your digital marketing plan to improve your search rankings and assist potential consumers in discovering more about your company. If you want to produce more leads and money, content marketing is a terrific technique for digital marketing in Bhutan since it generates three times more leads than traditional marketing. Content marketing relies heavily on high-quality content.
Quality content enables you to target keywords related to your business and answer searchers’ questions, resulting in higher rankings. When developing content, it is critical to consider both quality and depth. Is your material answering searchers’ inquiries successfully, or does it leave them with unresolved questions?
- – SOCIAL MEDIA MARKETING
Social Media Is Everywhere!
Bhutan may have a tiny population, yet 75 percent of Bhutanese prefer online purchasing via Facebook and Instagram, making it a significant component of digital marketing in Bhutan. You may use social media to engage with present and future consumers – and build connections with them. If they have any queries regarding your products or services, they may contact you immediately through social media.
Furthermore, social media listening enables you to identify crucial patterns and insights into consumers’ thoughts and views about your brand, industry, goods, services, and even rivals. This data can be used to inform additional methods.
Increase your social media effectiveness by reacting to comments on social media in a timely and efficient manner that makes your followers feel noticed and valued. Finally, this will assist you in building trust with your audience and encouraging them to become loyal consumers. Thus social media marketing is a widely used component of digital marketing in Bhutan & people are learning more about it day by day.
- – E-MAIL MARKETING
Gmail Is A Free Email Service Provided By Google
Email marketing, on the other hand, is the least used component of digital marketing in Bhutan. Email marketing is an excellent lead-generation approach because it allows you to follow up with potential consumers and provide them personalized information about items or services they are interested in.
You may customize your emails depending on your subscribers’ needs and interests and send them material relevant to them using segmentation. Although email is not a popular form of digital marketing in Bhutan, you may employ a service specializing in digital marketing in Bhutan to assist you in designing your email for better results.
- – MOBILE MARKETING
Mobile marketing is the practice of promoting your company to mobile device consumers. When done correctly, mobile marketing gives customized, time- and location-sensitive information to consumers or potential customers via smartphones, allowing them to obtain what they need exactly when they need it, even if they’re on the go.
In 2017, mobile phone penetration as a proportion of the Bhutanese population reached an all-time high of 98.0 percent, proving the importance of mobile marketing in reaching your target audience and perhaps being one of the simplest ways to implement digital marketing in Bhutan.
Mobile is the future of digital marketing in Bhutan. You’re already falling behind if you don’t have a mobile marketing plan in place!
- – MARKETING AUTOMATION
Drive Conversion With Digital Marketing Automation
Digital marketing automation is software that systematizes marketing campaign tasks such as emails, social media, blog posts, site pages, and other actions, making these duties easier and less time-consuming. Consequently, marketing automation software enables planned, creative campaigns to produce results.
Marketing automation also enables marketers to construct consistent, one-on-one cross-channel journeys that offer a consistent, linked consumer experience. One of its key goals is to give the appropriate material, at the right moment, to the right customers, fostering their faith in the brand.
Digital marketing in Bhutan is still a relatively new concept. Still, whether you own a little or mega business in Bhutan, you will require digital marketing tactics to attract more clients. You may appear to be doing well with traditional forms, but it will not be the best for your business in the long run. Get in touch with Blue Dragon Digital Marketing, one of the best digital marketers in Bhutan, for digital marketing queries and how to take your business to new heights.
Planning, Implementing And Optimizing Your Digital Marketing Campaign.
Run a digital marketing campaign for your brand
You already know what digital marketing is and how crucial it is for your business if you are reading this article. Indeed it is! Digital marketing is the ultimate way to propel your business and achieve your business goals. How would you do digital marketing in Bhutan? Simple, you start with a digital marketing campaign.
However, it is always easier said than done! Putting it into practice may push you to the edge if you lack proper plans. So, we are here to share what’s best for your business. We will cover how to plan, implement, and optimize a compelling digital marketing campaign that will be very useful for your brand.
First: Structure a Flawless Plan For Your Digital Marketing Campaign
Your business will need a proper digital marketing plan to have a significant online presence. A well-planned digital marketing campaign will put you ahead of your competitors. Most Bhutanese businesses are stuck with how to do digital marketing in Bhutan? Don’t worry, we’ve got you covered. Follow the given steps, and we are sure your business will do twice as better!
Step 1: Create a Unique Selling Point (USP) for Your Brand
USP is necessary to win the competition
Creating a unique selling point is the first step toward successful digital marketing in Bhutan. Define what makes your company stand out. What unique value do you bring to the table that your competitors lack? USPs improve a person’s perception of your brand and give them more confidence in picking you over your competitor.
Suppose you want to buy soccer balls through digital marketing in Bhutan. You can plan a digital marketing campaign by creating a strong USP saying you donate 1 soccer ball to rural schools in Bhutan for every 10 balls purchased. This could be a strong USP for your business. It encourages consumers to shop at your store because they know its benefits.
Step 2: Know Your Audience
Know who you want to sell your products to
The next phase in your digital marketing plan is to define your target audience by establishing buyer personas. You can’t design a successful plan without knowing who you are targeting. There is no point selling soccer balls to villagers through digital marketing in Bhutan. So, build a buyer persona by collecting information such as location, age, income, hobbies, and interests of your prospective consumers.
Step 3: Specify Your Goals
Set your goals
The next stage is to determine what benchmarks you would like to hit. You can do digital marketing in Bhutan and get enormous results if you set your goals from the beginning. Focus on attainable and quantifiable goals and be specific about what you want to achieve.
Step 4: Choose Effective Digital Marketing Methods
Use multiple digital marketing platforms
Now it’s time to choose effective methods for digital marketing in Bhutan. When you’re creating your digital marketing campaign, you’ll need to decide which means you will employ to reach out to your target audience.
Some of the best options are;
- Search Engine Optimization (SEO),
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Influencer Marketing
- Social Media Marketing
- Email Marketing
Social media marketing is very popular, and it is the perfect way to start digital marketing in Bhutan. Let’s say you posted a soccer ball campaign on Facebook. Soon your campaign will reach youths (potential consumers) because there are tons of users in Bhutan. According to the 2020 social media landscape statistics, about 60 % of the youths use social media.
Step 5: Set Your Budget
The budget is very crucial in the business world. First, you need to assess how much money you have to invest in digital marketing in Bhutan. Then, you can break down the budget and allocate funds to various effective channels. You have to know how much you will need to get meaningful results.
Otherwise, you may need to look for a reasonable cost if you hire a digital marketing expert. You can easily find digital marketing experts in Bhutan with high success rates. Just make sure you get the results for what you have paid.
Second: Implement Your Plan Efficiently
Implementing a digital marketing plan for a company requires intellect, time, and effort. Ensure your campaign is running smoothly. For that, you will need to consider the following steps.
Step 1: Gather Brilliant Heads
Curate a strong team for successful digital marketing in Bhutan
The team you hire to implement your plan is critical for successful digital marketing in Bhutan. You will need a team of creative folks to develop mind-blowing campaign ideas. Choose employees equipped with the talents necessary to accomplish any given assignment.
Step 2: Create Compelling Content
Don’t compromise the quality of your content.
In digital marketing, “content is king.” So, never compromise the quality of your content. Without a compelling campaign, you cannot sell your product even if it’s the best in town. Starting digital marketing in Bhutan, you must ensure that you provide quality and value to people. Be it blogging, social media posts, or a video campaign, provide quality. People believe what they see and hear! So, make a strong point through quality content if you want them to love your products or services.
Step 3: Monitor the Campaign’s Process
Keep track of what is happening during the campaign process
The key to ensuring cohesive and well-organized digital marketing in Bhutan is to keep track of the entire process. You must ensure that your team is directed in the correct direction. Provide your team with the required resources to complete the campaign flawlessly.
Third: Optimize Your Digital Marketing Campaign
Optimizing after implementing the campaign is a must for every digital marketing campaign. The post-campaign insights will help you rectify your mistakes and improve customer outreach. The main thing is to measure the results and learn to do it better next time.
Step 1: Optimize Your Landing Page
Optimize your website for a wonderful user experience
A brilliant campaign with a poorly optimized landing page will not result in more conversions. A slow and buggy website is one of the fastest ways to lose money when clients try to make purchases or read articles. So, have a professionally designed and well-optimized website for a successful campaign.
Step 2: Create Customer Service Outreach
Customer support should be available 24 hours to answer your clients’ queries. You can hire customer service representatives to reply in real-time or use chatbots to automate the responses. A Facebook page will be an effective medium for customer-brand interaction. Facebook makes it easier for clients to raise queries and the brand to reply efficiently through its messaging system. That’s why it has become a popular form of digital marketing in Bhutan.
Finally: Measure Results
What’s the point in running a campaign if you don’t know how it’s performing? So, you should always have a strategy to check whether or not your digital marketing campaign was successful. When you measure the result, you will know what works and what doesn’t. Ultimately you will know the best methods for successful digital marketing in Bhutan, what people like and how you can do better in your next campaign.
Your brand’s strength lies in its quality products and also a lot in profound digital marketing methods. That’s why you will need digital marketing campaigns to reach your product to a large audience. Digital marketing in Bhutan is a lesser-known idea, but you can get ahead of the competition by starting a campaign right now!
ROI of a Successful Digital Marketing Campaign.
What good is a digital marketing campaign if you don’t know how well it’s performing? Thus, you should always have a plan in place to determine whether your digital marketing campaign was successful. You’ll know what works and what doesn’t when it comes to digital marketing in Bhutan.
It’s vital to show digital marketing ROI since you’re simply marketing blind without it. You won’t know if you’re squandering money or spending it wisely. You will also find effective ways to improve your next campaign for successful digital marketing in Bhutan.
What is Digital Marketing ROI?
Digital marketing ROI refers to the profit or loss of your digital marketing campaigns based on the amount of money you’ve invested. It’s an indicator that tells you whether your marketing efforts yield a positive ROI. If your campaigns have a positive ROI, it means they are bringing in more money than they cost you.
Whether the ROI is “Good” or “Not” will vary depending on your objectives, expectations, and techniques. Based on these factors, you can estimate your digital marketing campaign’s reasonable return on investment.
Let’s take the example of small investment and profit of digital marketing in Bhutan to understand the positive ROI.
Assume you invest Nu. 100Nu in increasing your Facebook reach. This Nu. 100Nu results in a Nu. 200Nu boost in overall sales. You got a 100 percent return on investment. The ROI ratio is 2:1. So, is it good? The answer is no, although you got 100 % return on investment, you spent Nu. 100Nu to sell Nu. 200Nu worth of goods. Your marketing returns must be high enough to cover operational expenditures and generate new income.
For your marketing to be profitable, you’ll need a higher than 2:1 ROI ratio. A 5:1 ROI ratio, on average, is sufficient to be profitable and is regarded as good.
Key Performance Indicators (KPIs) of a Digital Marketing Campaign?
Key Performance Indicators (KPIs) in digital marketing are valuable metrics that help you track and measure your progress. The following metrics are the best metrics to assess the performance of your digital marketing campaign;
#1 Cost Per Lead
Cost Per Lead
The cost per lead metric measures how much it costs to generate a single lead and bring that person into your conversion funnel. It’s determined by multiplying the entire cost of the digital marketing campaign by the number of leads generated over time. A low cost per lead is advantageous.
#2 Cost Per Acquisition
Cost Per Acquisition
Cost per acquisition, like cost per lead, is a metric that evaluates the cost of acquiring a single paying customer. It’s computed by dividing the total cost of a campaign by the number of conversions attributed to it.
#3 Click-Through Rate (CTR)
The rate at which users click through to the landing page after seeing a CTA is known as the click-through rate (CTR). The CTR is computed by multiplying the number of impressions generated by the number of clicks. A higher CTR indicates that users see and click on your ad or CTA.
#4 Engagement Rate
The engagement rate is a content marketing indicator that measures how much interaction the material receives from its audience. Factors such as comments, shares, and likes impact engagement rates. A higher amount of engagement indicates that your audience is actively debating your material, which helps to establish brand awareness and authority.
#5 Customer Lifetime Value
Customer lifetime value, or LTV, is a measure that describes a converted customer’s long-term value. A recurrent customer, for example, will have a considerably higher LTV than a one-time shopper. Measuring the lifetime value of customers acquired through a digital marketing campaign may reveal a longer-term return on investment for your digital marketing strategies.
How to Measure ROI For 5 Digital Marketing Strategies?
Online marketing allows you to use tools to monitor, measure, and improve nearly every aspect of your campaigns. Google Analytics is a web service offered by Google that tracks and reports website traffic is one of the best tools.
However, don’t expect a positive ROI as soon as you start your campaign! Let it mature before expecting a favorable ROI. For example, blogging for digital marketing in Bhutan may take time to give you results. First, blogs need to develop engagement, and then engagement turns into clicks, and finally, sales come from clicks.
Now, let’s take a look at some high-yield marketing strategies and how to measure the digital ROI of each;
1. Pay-Per-Click (PPC) Advertising
PPC or Google Ads is an advertising approach that allows you to target search engine users based on the words and phrases they type in. You can also link your Google Advertising account to your Google Analytics account to see what happens after people click on your PPC ads and how they assist you in achieving your objectives. You can calculate your PPC ROI fast and easily.
2. Search Engine Optimization (SEO)
You can assess the digital ROI of your search engine optimization (SEO) efforts using Google Analytics. Conversions can be seen if you put up specific objectives in your Google Analytics account. You may also use Google Analytics to compute the actual worth of your sales by integrating it with your e-commerce platform.
3. Content Marketing
Calculating the exact return on investment of content marketing is not easy. All readers may not convert after reading one or two pages. However, you will witness increased web traffic, conversions, and revenue after implementing a content marketing strategy. This implies that your content marketing ROI is good.
4. Email Marketing
Google Analytics may also be used to track the digital ROI of your email marketing efforts. To measure your email marketing ROI, go to Google Analytics and pick Email as your channel, then look at the value of your target completions and compare it to your monthly email marketing cost.
5. Social Media Marketing
Google Analytics will help you measure website traffic, on-site conversions, and sign-ups from social media initiatives. The tool will track social media interactions such as shares, likes, and follows. Then you will have to figure out who comes to your site from social media and makes a purchase.
After all, the quality of your marketing campaign will impact your digital ROI. So, the first step towards successful digital marketing in Bhutan is to put up quality campaigns. Then you can calculate your digital ROI. After evaluating, you may devote more resources to the campaigns that produce the best results while improving those that don’t.