What is Digital Marketing?

Digital marketing promotes and sells goods and services by using online marketing techniques such as Social Media Marketing, Search Engine Marketing, and Email Marketing. 

Today’s consumers are online: hanging out on social media, staying updated on news sites, and blogs. Digital Marketing helps you grab people’s attention, build interest in your products and services, and drive sales.

It generates good results so businesses are excited and now prefer Digital Marketing over Conventional Marketing.

Let’s explore Digital Marketing: Types of Digital Marketing, why digital marketing is more effective than conventional marketing, role of digital marketing, and Digital Marketing strategy vs tactic.

 Before exploring further on Digital Marketing it’s important to remember what  Conventional Marketing is.

Conventional Marketing

                                                    Traditional Marketing

Conventional Marketing is a method of advertisement used for years:

  • Newspaper Ads
  • Radio
  • Television
  • Flyers
  • Billboards
  • Magazine Ads

Conventional Marketing is an advertising method that we are all accustomed to. The world is becoming digital every day. We do our banking online, read the news on our phones, and books on e-readers. 

Types of Digital Marketing

  1. Content Marketing
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                                                             Content is King

Content Marketing is creating and providing content for a target audience. Examples of content marketing include blog posts, videos, podcasts, infographics, white papers, case studies, and eBooks. 

  1. Search Engine Optimization (SEO)

                 Search Engine Optimization for higher rankings in search engine

SEO is a method to increase the consistency and quantity of web traffic. By optimizing your content, you can increase relevant traffic. With search engine optimization, it makes it easier for web users to find you. To know more here is a link on the 3 Important Types of SEO You NEED to Know (provide link) 

  1. Search engine marketing(SEM)
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                                                Search Engine Marketing (SEM)

SEM is a digital marketing technique that increases visibility of a website using paid methods in search engines. You recognize paid search results in Google by “Ad” icon. Google lists pages with “Ad” first in the search results.

  1. Social Media marketing
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                                                   Social Media Platforms

Social media marketing is the process of using social media platforms to attract traffic and attention. Social media will increase exposure and build relationships with your customers. 

Social media marketing is paying attention to your customer’s needs and sharing valuable content.

  1. Pay-per-click AdvertisingC:\Users\Kinley zangmo\Desktop\PPC-Pay-Per-Click-banner.png

Pay-per-click is an advertising platform where businesses pay a fee every time a user clicks on their ad. It’s the process of buying visitors to your site. Click here for more insights on Pay-per-click (link).

  1. Email Marketing

Email marketing is one of the components of digital marketing. It’s the use of  email to promote products or services. 

Email marketing also refers to building relationships with your customers. Your email should convey and engage meaningful interaction with your brand. For more exciting and informative content please read (link)

Digital marketing is more effective than conventional marketing?

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  • In conventional marketing, it’s easy to reach people in specific locations. However, digital marketing allows for global reach that narrows the target towards interests and particular attributes. Users can reply and comment on various forms in comparison to just one-sided conversation in traditional marketing.
  • Conventional advertising costs more and is difficult to analyze the results. Digital marketing offers better options for advertisements based on marketing budget . (For example you can advertise with a minimum budget of $5)
  • For conventional marketing, it takes longer to recognize the success of a campaign. A digital ad offers an instant click-through rate.
  • An open communication line for digital marketing makes it easier to know how consumers respond to a campaign. With conventional marketing, it’s not easy for brand managers to get instant feedback unlike Digital marketing

Role of digital marketing

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Digital Marketing creates a platform for all kinds of businesses online with branding and advertisement. The role of digital marketing is equally important and significant for small and new businesses as it is for well-established companies.

Small and medium-sized companies or emerging businesses now have the benefit of online advertising and leads.


Role of Digital Marketing in targeting & conversions 

In commitment to facilitate the customers, businesses understand their needs and build trust instantly. Monitoring through google analytic tools, businesses know their flaws and retarget customers with improved products and services. The rate of traffic, subscribers, leads, and conversions are some of the factors to measure the success of a business.

Digital Marketing guarantees better revenues

The role of digital marketing is significant in ensuring better revenues. It benefits you and your business with better ROI (Return on investment).

With easy targeting, significant lead generations, conversions, and sound revenue generation, small and medium businesses are likely to have 3.3 times better chances of enhancing their business.

Digital Marketing strategy vs. tactic

Digital Marketing Strategy is an action plan to achieve your goals. Your framework describes how you can achieve your targets, such as raising your conversion rate by five percent or increasing your lead generation rate by eight percent.

Without digital marketing strategies, the company does not have a map to achieve its goals, that leads to campaigns that do not yield good results.

Digital marketing strategies are an act of promoting one’s business. The goal is to optimize revenue and maintain a competitive supply of products or services.  

Marketing strategy involves a variety of tactics and actions that marketing executives take, such as selling or introducing promotional goods, sending emails, and interacting through social media platforms.  

Examples of marketing tactics: Emails

Sending emails to potential customers and to targeted consumers. You meet customers and prospects via social media websites such as Facebook, Twitter, Instagram, etc. 

Examples of Marketing Strategy: Digital Marketing Campaign

A digital marketing campaign is a strategic marketing initiative to achieve the desired goal. Usually, the end result would lead to increased brand recognition, increased traffic, better conversions, and more revenue.


Digital Marketing helps you grab people’s attention, build interest in your products and services, and drive sales. The world is digitizing every day, stay connected with Blue Dragon Digital Marketing Social media sites:instagram, facebook, twitter, and take a chance to shape your business just the way you want.

Click here to read about How Digital Marketing Can Help Bhutan Tour Operators

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