Many businesses were compelled to invest in digital solutions after the pandemic outbreak. Public relations is one company function rapidly transitioning to Digital PR.
Unless you are up to date with the latest digital trends, you might ask yourself, what is Digital PR, and how can I make it work for my company?
In short, digital public relation is a tool brands use to evolve their business and build an online presence.
Businesses have replaced outdated print media with more effective and efficient methods of reaching potential customers to enhance brand recognition.
Let’s understand digital PR and why it’s important to grasp this untapped market for businesses with Blue Dragon Digital Marketing.
By the end of this thorough introduction to digital PR, you’ll be able to impress everyone with your expertise in the fast-growing world of technology.
What is Digital PR?
Digital PR is a promotional strategy to boost a brand’s digital presence.
It is a practical and easily measurable method for increasing brand exposure, website traffic, and links that enhance organic rankings, sales, social following, and engagement.
In many aspects, this is akin to traditional public relations, but it allows for a considerably larger audience reach that traditional means simply cannot match.
Additionally, digital public relations operations are considerably easier to evaluate than traditional ones. You can achieve this by building relationships with online journalists, bloggers, and influencers related to your business.
The ultimate goal of Digital PR is to attract media attention on various online platforms, including:
- Social media
- News sites
- Business networks
It enables companies to create super-targeted campaigns across various online environments to reach and influence their target audience.
With the right resources, improve your app’s reputation, expand your presence, get extra traffic, and improve your site’s SEO.
Why is Digital PR important?
Digital public relations will help you achieve your business goals because the possibilities of digital promotion are virtually endless.
Here are the top five reasons why your company needs digital PR:
1. Create a Brand Identity
Businesses must stamp their authority on this platform to acquire the public’s trust in today’s online realm.
The fundamental aim of Digital PR is to build trust between a business and its audience. Digital PR shares the business’s story, news, and press releases to help the brand stand out.
When businesses become more authentic and genuine to their customers, they are more likely to use their products or services.
That is how a digital marketing campaign’s success is determined.
2. Enhance Your Business Reputation
The significance of PR management as a component of your marketing strategy cannot be overstated.
It is easier than ever to undermine a brand’s reputation in the digital age.
Users who have had a terrible experience with a brand can easily use social media or review sites to leave scathing reviews. This is either a make-or-break moment for any brand.
That’s where digital public relations comes in! Digital PR goes a long way in creating a positive opinion about your business, leaving a good impression on the target audience.
If a crisis arises, a good Digital PR can salvage the situation and turn the tides in the brand’s favor.
3. Increase Marketing Strategy
If you analyze the digital advertising stats for 2022, you will realize that mobile ad engagement has decreased by 15%. That’s because more and more people are consuming digital content on their handheld devices.
So, what does this mean for your business?
This is where having a great digital public relations team will be very helpful.
Digital PR will help run large-scale Digital PR marketing campaigns to gather the interest of your brand’s target audience and increase brand awareness. It will ultimately result in quality lead generation and better customer acquisition.
4. Enhance Your SEO Strategy
Simply running a digital marketing campaign isn’t enough, even if you have unlimited resources and funds. A well-balanced digital PR and SEO strategy are vital for any marketing campaign’s success.
Excellent SEO performance depends on a versatile backlink profile, and digital PR is instrumental in building such a profile. It increases brand awareness and builds your brand credibility among your target audience.
When you publish press releases, news, and other content on high authority websites and link it back to your website, it directly boosts your SEO. This, in turn, improves your ranking on Google!
5. Establish Relationships With Industry Influencers
Digital PR acts as a communicator between the influencer and brand and can help create content that promotes the brand and product.
Digital PR can also support you in collaborating with influencers to develop engaging content, promote giveaways, and organize Q&A sessions.
Unlike other forms of online marketing, influencer marketing relies heavily on relationships and personal connections. Influencers usually have a greater impact and influence over their audience.
An influencer has an engaged group of followers within a niche and the power to impact consumers’ purchasing decisions. The immediate examples that come to mind are celebrity endorsements, but influencer marketing doesn’t end with just celebrities.
Here are a few examples of Influencer Marketing :
The 67 Shades of Dior Campaign is one of the most successful influencer marketing campaigns focusing on micro-influencers who will probably be more responsive and drive more engagement.
The campaign’s goal was to increase awareness, catch the public’s attention for quite the world-famous Dior Forever Foundation, and showcase the variety of shades available.
- Kylie Jenner
Kylie Jenner is the owner of the beauty brand Kylie Cosmetics and is one of the most influential people in the beauty industry. Everything she markets either sells well or generates headline news, which appeals to brands.
- Selena Gomez
Selena Gomez is another celebrity with a massive fan following worldwide. She has a huge follower base on Instagram and has been among the most popular Instagrammers for years.
She breaks the norm that celebrities don’t get high engagement rates on their posts and gets an average of 1.41% engagement rate on her Instagram posts.
That is why marketers are willing to pay large sums of money for a single promotional ad on her social media that consistently receives more than a few hundred thousand responses.
Digital PR as a marketing tool is here to make a significant impact. It is constantly evolving, becoming more effective day by day.
The benefits of digital PR for business promotion that we discussed here prove how important it is for every marketer.
A well-thought-out PR strategy could be the difference between you and your business in terms of popularity, sales, and SEO ranking.
So, start using digital PR for business promotion and see the results firsthand.
Ready to begin your company’s journey to the constantly evolving digital era? Contact us today, the one-stop shop for all your digital needs to make your business survive and thrive in this digital era!