What is SEO, and How it Works?
When you search for something on Google, it doesn’t just provide a random page to answer your questions. In reality, a very complex algorithm is used to determine which of the pages is suitable for the reader.
One of the often asked questions that a company should know is what Search Engine Optimization (SEO) is and how it works? For businesses that have a website or just starting with a new site, SEO can be intimidating. Let us jump deeper to understand more.
What is SEO?
What is SEO – you should know
SEO stands for search engine optimization, which is the process of generating organic or un-paid traffic to your site with the help of search engine results. In other words, SEO refers to the required changes to be made to your website’s design and content to make it appealing in the search engine. With the best content and design, it can help you rank higher on the search result page.
There are two ways on how to boost your rank in search engine:
- On-page SEO – the strategies that take place on your website.
- Off-page SEO – the strategies that take place outside your website.
The main aim of on-page & off-page SEO is to make your website user friendly, dependable to viewers and search engines. When the search engine wants to select the best site for their viewers or readers, if they find your site trustworthy and informative, it will have a high probability to rank at the top spot in different searches.
To make it clear, here’s an example: Website A and Website b. if site A is not responsive, viewers who use tablets or smartphones will have a hard time using the site. On the other hand, site B, which is responsive and active, will provide the best and comfortable site to use on a computer, smartphone, or tablet.
See the growth of your site with SEO implementation
Seeing how search engines work is a bit complicated, but different factors help to generate the results. That means that are other elements influencing your site placement in the search results.
Why do search engines care about SEO?
It is essential to know that a search engine cares about SEO because you may not be paying the fee, but some others are. This is because income is generated from advertising.
SEO is important for search engines
The results shown after you enter a search query are known as the search engine results page (SERP). SERP provides you with organic results and pays per click ads (PPC). Here the organic results are those that are influenced by SEO, while PPC is the paid ad. It would help if you remembered that with spending money, your site will not be ranked higher.
The money is made through the ads that are displayed on the page. If the results they deliver you are of great content, then it is likely that readers or viewers will use the particular search engine. If more users are using that same search engine, they will have more ads that can help them make money.
What did you do then?
It is viewed that searchers click only the top 3 or 5 results. If you don’t find a website that has what you needed, then you click the back button after visiting the site and look for the right one.
See what you can do with a high rank in search engines
Even if your site has good content, it’s safe to think that it may appear on the first page when a search engine provides the results, but it solely depends on the name of your business or the products. With this said, people may not know that your site is better than other competitors.
If you are not using the SEO strategies, your competitors will perform excellently and leave you behind. That’s not what you want to do, so partner with the right digital marketing agency in Bhutan to stand at the top.
A technical explanation of how SEO works
Search engines are automated robots and have spiders technically. The spider collects the information about your company websites and the contents present on your site. This will help the SEO to identify relevant content to serve to the searchers from your site. It will gather things like page speed, title tags, social signals, internal linking, backlinks, etc.
You should use two actions to optimize your company website, i.e., on-page and off-page ranking elements. These two factors will help you to secure a top rank in search engines.
Two factors- on-page and off-page SEO
On-page SEO is what you have control over, such as title tags, content site speed, page URLs, image alt tags, meta descriptions, and internal linking. Off-page SEO is links that are from other sites to your current website. The factors to consider in off-page are guest blogging, social media, and link building.
It is always not smooth, which means there are some limitations. On-page and off-page SEO cannot see the website; instead, codes are used to display the site.
Make the SEO work for your business plans.
Just optimizing your website is not an impossible task. If you are coming up with a new business and what to have a great website and your company is not skilled in SEO, there is always a help; contact the best SEO agency in Bhutan – Blue Dragon Digital Marketing (BDDM) to make your website best.
Adopt the SEO strategy and achieve long-term success for your business
BDDM is a digital marketing agency in Bhutan that is perfect for your new company to make your site attractive and informative. BDDM is here to reach out to any new business firm who are new to SEO or want to optimize your site.
With digital marketing in Bhutan, a business firm can generate long-term success from the implementation of SEO. An SEO agency can help your website perform better. With SEO in Bhutan, you can make your site seen by international readers or consumers. With the help of an agent, you can improvise the SEO knowledge you have and increase your site’s ranks in search engines.
Click the link to find out What Are The Fundamentals Of Digital Marketing.